Amazon recognizes ‘Solethreads’ as an ‘Emerging Brand’ in the Footwear category

Solethreads, a youth centric open-footwear brand gains recognition of an ‘Emerging Brand’ in the footwear category by Amazon. This digital forward brand is bringing together innovative technologies and quirky designs to create a highly sought after and loved portfolio of trendy and comfortable flip-flops. And this is clearly visible through the positive metrics, consumer response, reviews & ratings the brand has garnered on the Amazon marketplace which are well above the category benchmarks.

Solethreads is creating a revolution in the Indian branded footwear industry through its innovation and latest technology in footwear designing. This youth centric footwear brand has successfully crossed Rs 50 lacs GMV per month on Amazon in just 4 months of its launch and is poised to scale up even faster in the coming months with its new launches in pipeline. The recent Great Indian Shopping Festival also saw them cross over 1000 pairs a day.

On being recognized by Amazon, Mr. Sumant Kakaria, CEO & Co-Founder, Solethreads said, “Amazon acknowledged the white space in the Semi-Premium Category of Open footwear/flip flops/slippers where the Amazon Youth shoppers wanted a better assortment and differentiated catalog, and that is where we fit in perfectly because of the design and innovation we bring on board. Also, being a 100% ‘Made in India’ Brand with In-house designing and local manufacturing, we have been able to cater to the demand with lightning speed from concept to shelf.” 

“With over 400 designs and more than 30 design patents already, Solethreads takes pride in being the harbinger of innovative & quality products to its customers. Our in-house designing and R&D team is focused on innovation and global trend spotting and the fast fashion approach we take is unparalleled in India. The brand’s bold narrative and the communication strategy is resonating well with the Youth and is helping build higher brand affinity. Partnering with Amazon helps us engage and connect with our customers by segmenting our communication basis browsing, lifestyle and purchase habits.” Mr. Sumant further added.

Solethreads is a youth-centric ‘Made in India’ Consumer Brand that has introduced a range of fun, quirky and innovative in-trend flip flops. The brand can be accessed at, and leading e-commerce platforms like Amazon, Flipkart, Myntra, Ajio,,, and Offline retail giants like Metro Shoes & Mochi.

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