Yepme forays into Franchise Model for Massive Expansion

India’s prominent fashion brand Yepme recently forayed into the omni channel retailing model for better customer shopping experience. Along with massive expansion through offline stores, Yepme has also adopted Franchise Owned Franchise Operated (FOFO) model to ensure horizontal and customized reach of the brand across India.

Understanding the ever increasing demand of fashion-conscious Indians to get a touch and feel of products from their favorite brands, Yepme is expanding and providing multiple platforms to shop like website, mobile app and retail stores to its customers for a great shopping experience.

The brand already has 4 stores in Gurgaon at prime locations, the recent one being in Good Earth City Center Mall, Sector 50. Yepme has currently narrowed down places like Mall of India in Noida, Meerut, Bangalore, Ludhiana and Latur thereby making Yepme the only fashion brand from India to adopt omni-channel on such a wide scale.

Yepme’s idea behind FOFO Model (Franchise Owned Franchise Operated)  is to expand across all major towns and tap customers across the country. This will indeed give customers their choice of brand in every nook and corner and mark a bigger presence in the Indian market.

“We have received an overwhelming response from tier 2 cities and are looking forward to open franchise stores across 1000+ towns of India”, said Vivek Gaur, co-founder, Yepme.

Under the FOFO Model (Franchise Owned Franchise Operated) both Yepme and buyer will be mutually benefited with an opportunity for profits & exploring new horizons of fashion retail. Yepme looks to tap young entrepreneurs across towns and cities where Yepme already has an existing distribution network.

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