Dasara is celebrated in a distinctive manner in Mysuru with grand procession, fairs and cultural performances that add fun and excitement to the festivities. The festival got sweeter this year with Maaza, one of the most loved and iconic mango beverages in India. The ten-day celebration saw consumers rejoicing the mangolicious moments with Maaza through exciting kiosks, interactive games and social media initiatives.
Maaza created a palace themed kiosk offering a visual treat to the visitors at the city’s famous Flower Show, where consumers were able to enjoy the mango beverage at a discounted price.Consumers could capture interesting selfies at the photo booth inside the kiosk.Additionally, bright yellow colored Maazavehicles travelled across Ramanagara, Channapatna, Maddur, Mandya and Srirangapatana towns in Mysuru to indulge consumers in interactive games and social media activities.In addition to these, the city witnessed branded balloon decorations and gate arches by Maaza, Coca-Cola and Kinley.
Commenting on festival initiatives, Srideep Kesavan, Director-Marketing, Juice Category, Coca-Cola India, said, “Maazahas always been an intrinsic part of festivals in India, adding more sweetness and frolic to the celebrations.Blending the puremango indulgence of Maaza with the rich culture of Mysuru, we curated an innovative kiosk and exciting events to bring alive the festive fervor. We were enthralled to see consumers from all walks of life relishing their ‘mangolicious moments’ with Maaza during festivities.”
As the next step in Maaza’s journey towards becoming a USD 1 billion home-grown mango juice brand by 2023, Maaza is transforming into a master brand bringing in different variants of mango indulgence for different moments. Launched in the 1970s, Maaza has an impressive heritage and has been the most loved mango juice beverage in the country for over 42 years now.