Thomas Cook India eyes the value conscious Domestic Market Introduces ‘Coach Holidays’

Thomas Cook India Ltd, India’s leading integrated travel and travel related financial services company has launched its Domestic Coach Holidays portfolio, offering India’s travellers simple and affordable seat-in-coach vacations to popular destinations- at a driveable distance from India’s key metros/mini-metros. Thomas Cook India’s ‘Coach Holidays’ are pre-packaged products for customers seeking a bargain domestic holiday in the air conditioned comfort of Volvo/equivalent coaches.

Thomas Cook India’s internal consumer analysis reveals the strong untapped potential of the domestic market, with an over 40% YoY surge in demand for India getaways/ short domestic holidays, and at value pricing. The gap identified was the lack of a reliable brand to meet this significant demand. Hence in a strategic initiative to leverage this travel hungry, aspirational, yet price sensitive market, Thomas Cook India conceptualised its Coach Holidays inviting India’s domestic segment to explore a destination on wheels at attractive price points.

Thomas Cook’s affordable range of Coach Holidays targets 2 key segments: families and senior citizens, as also entry level young couples and ad hoc groups of friends. Hence, based on the booking preferences of each segment, the simple, easy to book, pre-packaged Coach Holidays are available through Thomas Cook’s extensive offline network, its India Toll Free Call Centre or online via thomascook.in.

The Thomas Cook India Coach Holidays currently feature itineraries for popular destinations including Kerala, The Golden Triangle, Karnataka, Tamil Nadu, Goa, Uttarakhand, Rajasthan and Himachal Pradesh, with departures from key cities like Mumbai, Delhi, Bengaluru, Ahmedabad, Hyderabad and Kochi, at attractive prices starting from Rs. 6999 (per person on twin share basis). The Coach Holidays include transportation by air-conditioned, Wi-Fi enabled Volvo/equivalent coaches and a stay in standard 2 star hotels with breakfast included.

Mr. Rajeev D. Kale, President & Country Head – Leisure Travel & MICE, Thomas Cook (India) Ltd. said, “Domestic Tourism is witnessing a strong resurgence and the launch of our Thomas Cook ‘Coach Holidays’ intends to catalyse this demand. Popular drive-down locations are seeing strong interest and for today’s travel-hungry yet price sensitive audience, our focus on simple, easy to book, seat-in-coach tours offers the unbeatable quality assurance of the Thomas Cook brand, coupled with great value pricing!”

He added, “Our Coach Holidays ensure a comfortable and hassle-free voyage on wheels, for families, couples and ad hoc groups of friends.”