India’s iconic milkshake brand opens its first master franchisee at World Trade Park in Jaipur. This is their first master franchisee and is certain that by the end of year they would have added on a lot more not just in Rajasthan, but across cities like Kolkatta, Jharkhand, Bihar, Uttar Pradesh and Punjab.
The franchisee model which started this year is extremely scalable, requiring the franchise to have 100-200 square feet of space and involving a modest cost. The advantage of owning an outlet is that is results in high sales, follows a versatile model, fantastic brand presence, low capex and of course the legacy of Keventers that precedes the brand. “We are very excited about entering the Jaipur market. The brand of course has certain expectations and people too expect a lot from us. Keventers an iconic old brand, we need to fill the gap and make sure everyone stays happy!†says Aman Arora.
Right now, Keventers is milking the opportunities to go global. They will be soon opening their first international outlet in Nepal followed by East Africa starting from Nairobi and Kenya. The model will be very economical with low capital investment and high margins.
With Keventers, you get to indulge in a variety of flavours and enjoy some classic milkshakes like Butterscotch, Strawberry, Vanilla or try something more exotic like Oreo, Melting Roses, Choco Chip and Peanut Butter amongst many options. Keeping the vintage tone alive with an old school feel, embossed glass bottles, as well as a classic look and feel, Keventers in it’s new avatar has struck a chord with modern day consumers.
