WITS Interactive and Nielsen Book launch Book2Look in India

Book2Look is an advanced digital marketing tool for publishers, booksellers and authors.  The unique book widget enables authors and publishers to share their book content with readers, reviewers, bloggers via the Internet and social media platforms.  Book2Look is the perfect search inside tool which helps increase discoverability of books and can link directly to bookshops – making the point of discovery the point of purchase.

Nielsen Book India is delighted to be working with WITS Interactive to promote Book2Look to the India Book Market.  Nielsen Book is exhibiting at the New Delhi World Book Fair and will be demonstrating the key benefits of Book2Look and there’s even a special Book Fair offer!

Book2Look was launched 7 years go in Germany followed by Spain, USA, UK, Australia & New Zealand and has quickly become a ‘must have tool’ for publishers, authors and booksellers across these countries. Book2Look is an impressive marketing tool that is easy to use and doesn’t require any special software or investment.  The Indian book industry can now take advantage of this unique marketing tool to help publishers, authors and booksellers reach out to their target audience globally in the most cost efficient way.

In order to gain a better idea of how Book2Look works, please click on the following link:

www.nielsenisbnstore.com/Home/Book2Look  or visit Stand 257, Hall 8-11, Pragati Maidan.

Speaking on the promotion, Hitesh Jain, Founder & CEO of WITS Interactive said “Today is a proud moment for us. The project collaboration between WITS Interactive and Book2Look International GmbH has over the years evolved into becoming a robust platform used by publishers across different countries and continents to promote their books to millions of users. This would not have been possible had it not been for the trust and backing of our exclusive distributor, Nielsen Book, who have leveraged their global expertise and experience to promote and support Book2Look which has led to major publishers worldwide using the service.”

Ralph Möllers, Managing Director of Book2Look International GmbH said “I am pleased that the Book2look widget is coming home! It was conceived and developed in Mumbai by the truly outstanding team of WITS Interactive. As a publisher I had been looking for a tool that would help me improve the online discoverability of my books and support my retail partners. Designed in close cooperation with publishing professionals, Book2Look has become exactly this tool.”

Vikrant Mathur, Director, Nielsen Book India said “Book2Look is a wonderful tool for marketing books via the internet in the form of animated multimedia biblets. It is a powerful medium for publishers, online retailers and authors which enables the sharing of content, audio and video clips via social media, blogs and with book communities and reviewers – in fact anyone interested in books and reading will find the Book2Look search inside facility very engaging. Book2Look increases discoverability and allows readers to share or recommend titles to friends and family and it enhances the consumer experience in this technological era.”