Wildcraft India, the 22-year old Indian born outdoor and tactical gear firm recently announced their entrance into the PPE category with their versatile, functionally engineered, head to toe product line. The outdoor essential brand forayed into the life essentials category with their Wildcraft SupermaskTM to enable and equip consumers to embrace the uncertain and step out with confidence. Today, the company announced the launch of its upgraded SupermaskTM W95+
Addressing Young India’s need, Wildcraft SupermaskTM W95+ comes in different colours and design options to suit your daily look. The masks are built for protection and comfort and fit a wide range of face shapes and sizes. Offering a proprietary multi-layered cartridge system WildcraftSupermaskTM W95+ comes with anti-bacterial, government- approved lab-certified filtration efficiency, splash resistance to prevent droplet penetration and offer moisture management with the super soft fabric. It adheres to the highest standards of quality and safety. Wildcraft Supermask W95+ is washable and hence, reusable leading to a significant reduction in per-usage cost as well as making them environment-friendly these special masks are available in packs of 3, 5, 7 & 10, and are priced at Rs 200 per unit.
While the nation slowly steps out with caution, a new world awaits our return, it requires one to relook at their beliefs, attitudes and ways to be prepared for the new normal. Wildcraft’s brand philosophy has always been to “re-kindle the visceral explorer within” to take the road less travelled and use our passion as a fuel to propel ourselves forward, and the Wildcraft SupermaskTM enables the consumer to stay safe and confident on this journey.
Talking about the category and the product, Mr. Gaurav Dublish and Mr. Siddharth Sood, Co-founder, Wildcraft India said, “As part of our commitment to enable people to rekindle the explorer within, Wildcraft – an Indian-born head to toe outfitter, that pursues MAKE IN INDIA truly in spirit, is equipping Self-Reliant India (Atma-Nirbhar Bharat) to set the tone for the world. Our SupermaskTM are designed to provide protection and ensuring that everyone steps out with confidence. With our first SupermaskTM offering, we aimed at reaching out to every citizen possible. Understanding the need of the hour is protection and style, the new variant is launched with 12 different styles. Since its first launch, theSupermaskTM has been regularly upgraded basis constant feedback received from consumers across the country. We are proud to be masking India in times like these and look forward to serving the nation helping all to become self-reliant.”
The SupermaskTM W95 & W95+ are available across all leading general and modern trade outlets, leading e-commerce websites and Wildcraft showrooms near you. Also available on www.wildcraft.com