Consumer Agri-Tech Startup ‘Fraazo’ Introduces ‘Society Stores’ to Minimise Touch Points for Supply Chain Hygiene

Fraazo introduces a tech-driven ‘Society Stores’ to continue providing supplies of fresh fruits and vegetables in societies / apartments amid lockdown

With a rapid increase in COVID-19 cases across Maharashtra, people fear to venture out from the safety of their homes. Since vegetables and fruits are an essential need for every household, a majority of the population is opting for doorstep delivery as a safer option to fulfill their needs. However, given the COVID-19 pandemic, customers are seeking safety in terms of hygienically handled foodFraazo – a Mumbai based Consumer Agri-Tech startup has introduced a new feature– ‘Society Stores’ to reduces multiple handling and unhygienic treatment of our foods to deliver health and happiness to their customers’ homes. Under this farm-fresh fruits and vegetables are directly supplied to registered societies/apartments, thereby reducing touch points across the supply chain.

To set up a ‘Society Store’ in any society/apartment, users can log on to its society-registration weblink: enter details of their society, and after an internal viability assessment, Fraazo establishes their store in registered societies as per time and day of their convenience. To make the process of buying fruits and vegetable hassle-free, it also offers a ‘Pick-up’ feature on its application, wherein customers can control the entire process of buying fruits and vegetables – right from choosing the order, to make the payment and even picking it up through the Fraazo App – delivering a no-touch experience! The brand ensures Farm to Customer Doorstep Delivery is executed within 18hours, to keep the promise of fresh products to every kitchen.

Fraazoo Farm FreshMr. Atul Kumar, CEO & Co-Founder, Fraazo, Consumer Agri-Tech said, “Fraazo is a quality-focused and hygiene driven platform for farm-fresh food to every kitchen. Realizing the importance of providing hygienic and quality food in the COVID-19 lockdown, we are innovating with our ‘Society Stores’ to service people who are left with no options for trusted essentials. Our society stores have got an encouraging response and we are grateful to all the society committees for supporting our efforts and ensuring their members follow strict measures of social distancing while choosing from our variety of farm-fresh vegetables and fruits.”

Fraazo is currently serving 60+ societies in this difficult situation during the lockdown and is already and is consistently working towards taking this number to 100+ societies across Mumbai. Another special feature introduced by Fraazois their ‘Express Delivery Service’ to ensure quick and contact-less delivery right at people’s doorstep. Under this service, the brand ensures the fastest last-mile delivery in just 2 hours. Given the manpower constraints during the lockdown, Fraazo is providing Express Delivery at its full capacity.

Started as a store offering premium quality farm-fresh vegetables and fruits in the posh neighborhood of Powai, Mumbai in 2016, ‘Fraazo’ adopted a digital-first approach in October 2019 and has since expanded its reach across Andheri and key locations in Pune. With a strong focus on Quality, Freshness, and a large variety of SKUs, Fraazo is a store-turned-consumer agri-tech startup that helps to create market linkages for farmers by streamlining the supply chain while also bringing efficiency and transparency to the entire value chain.  The brand holds a strong sales channel app, society stores, front stores, and third-party app to ensure better connectivity with end consumers.

Fraazo App is available on both Android and iOS platforms.

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