In an attempt to mitigate the impact of the Corona virus threat on small and marginal farmers of Uttar Pradesh and to support the farming community during a crucial cropping season, TAFE, under its CSR initiative, announced a free tractor rental scheme through its JFarm Services platform, for a duration of 90 days starting April 1, 2020. This scheme will be available across 16 districts of Uttar Pradesh with immediate effect and will be ramped up in other districts as well.
TAFE, towards this initiative has brought together a large group of its Massey Ferguson and Eicher tractors and will offer 3,000 tractors and implements on a free rental basis and the renters hiring out Massey Ferguson, Eicher Tractors and implements will be paid directly by the company.
Farmers can book their orders on JFarm Services mobile app or toll-free helpline 1800-208-4242, as well as various on-ground touch points like its field officers, dealer network etc. across the state, who are already working closely with the farming community of Uttar Pradesh. The farmers can also get updates on the scheme from the call center.
TAFE’s Chairman and Managing Director – Mallika Srinivasan said, “Uttar Pradesh is one of the largest states that contributes to the agriculture GDP of India and plays a very significant role in the agriculture development of the country. The impact of COVID-19 during the Rabi season is likely to have an adverse impact on the livelihood of small and marginal farmers, and it is with a view to assist them in overcoming this distress that TAFE has initiated the free tractor rental scheme. We are very thankful that under the dynamic leadership of the Honorable Chief Minister of Uttar Pradesh Shri. Yogi Adityanath, the UP Government hascome forward to support the successful implementation of TAFE’s CSR initiative of free tractor rental to small and marginal farmers of the state.”
