ITC Sunfeast Wonderz Milk launches an Augmented Reality based digital campaign

Sunfeast Wonderz Milk introduces a fun filled Augmented Reality game which is a delicious blast to play!

In a fast and dynamic competitive environment brands are finding innovative and interactive ways to reach out to consumers.  Using the concept of Augmented Reality ITC Limited’s Sunfeast Wonderz Milk has launched a fun and entertaining game called the “The Gobbler” with the Facebook interface. The game brings out the brand’s ingredient story and promise of taste adventure in a creative and an engaging manner. The brand collaborated with Danish Sait the famous Radio Jockey, Actor and TV Host to create a funny video on how to play the game and what to do to win exciting prizes.

Link to the game – To participate please follow the link –

The GobblerThe campaign has received an overwhelming response with close to 2 Mn engagements on Facebook and Instagram. The game is innovative, exhilarating and engaging to play. Users have to open their mouth and catch as many pieces of mango and milk using their front camera to fill the Sunfeast Wonderz Milk bottle visible on their screens. To participate in the contest, users need to achieve a perfect score and share a screenshot of their score as a Facebook comment or a direct message on the brand’s Instagram page along with an answer to a simple question.

ITC’s Sunfeast Wonderz Milk promises to make milk more exciting through a delightful taste adventure, enabling the Indian consumer to rediscover the wonders of milk.  The launch range comprises of innovative offerings. The Fruit n Milk variant available in Mango is made with real mango pulp bits – a first in the market offering, promising a delightful consumption experience. The Shakes variant available in Classic Vanilla flavor, made with natural vanilla extracts, promises a classic thick and creamy milkshake experience. The Nut Shakes variant available in Kesar Badam flavor contains real Badam bits, offering goodness of both milk and almonds.

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