Starry launch of national beauty pageant Frabjous in capital

Gone are the days when Indian fashion industry was being ruled by supermodels but since a few decades there’s a dearth of models with mettle in the fraternity. This impressive list of models included Mehr Jessia, Milind Soman, Rahul Dev, Sheetal Malhar, Nina Manuel, Shikha Swaroop and many.

In search of fresh faces that can be future supermodels, fashion consultancy White Pepper Enterprises has launched a national level beauty pageant for men and women that aim of scouting supermodels for tomorrow.

Pranav Hamal - Amritraj Bora - Frabjous LaunchNoted fashion designer and Creative Head Frabjous, Sadan Pande told that they believe the most saying that, “Outside beauty fades eventually but what remains is a beautiful soul of a person” and “Any ordinary person can be extraordinary”. We feel really honored to be launching unique pageant contest whereas all are running behind on routine contests. The contest is open for all 15-28 aged male and female participants who are unmarried and single from all races, religion, and education and qualification background.  The essential criterion for participation is that Men should be minimum 6” feet tall while the women need to be 5’8” feet tall. Everyone in this category will be considered and judged based on both internal and external beauty. India is a country with diversities customs and cultures and we would to encourage everyone in this perspective. Unlike other mushrooming pageants around the country that are minting money by charging a huge participation fee, the entry too Frabjous is absolutely free of cost.

The launch party of Frabjous hosted at the Club BW, Hotel Surya in the capital was attended by many fashionistas and socialites of the town. Among the prominent faces it included Shahana Mookherjea, Kajoli Khanna, Sanjana Chopra, choreographer Pranav Hamal, designers Anuj Lalwani, Sanchit Sharma, Sujay Ghosh, Lavina Bhatia, Payal Singh, Kiran Prakash, Harsh Khullar to name a few.

Aditi Mookherjee - Shelly Singh - Sanjana Chopra - Frabjous LaunchMumbai based fashion choreographer and show director- Frabjous, Pranav Hamal added, “Our main focus is to choose models who are serious about their fashion career and want to take modeling as their profession. There’s a dearth of fresh faces in the industry and that’s what our tagline says- scouting supermodels for tomorrow.”

With advancement in technology, we encourage each and every one who fulfills the entry needs to participate in this contest. To make more realistic, the contest is divided into three levels. The first level would be of shortlisting the most elegant photo selected based on the Jury that comprises of industry stalwarts. The second level would be auditions. We are conducting the auditions at Delhi, Mumbai, Jaipur, Chandigarh and Lucknow . All the shortlisted contestants will be informed and called to participate in the auditions at the nearest city for them. The final event is hosted at Delhi and the finalist from all the cities will be invited to final round at Delhi, which is scheduled for the end of this year.

It is a golden opportunity for all the participants as they get a complete conventional media and social media coverage. The finalist of the pageant, Frabjous 2018 ( Male & Female) will be crowned with a further placement in the modelling and fashion industry with extensive media coverage.

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