Danone, a leading food company with a unique mission to bring health through food to as many people as possible today announced the launch of its Greek Yogurt in India. As a global leader in the Yogurt category, the company is committed to provide value added dairy products to its consumers as a part of a healthy diet and lifestyle.
Commenting on the launch, Mr. Rodrigo Lima, Managing Director, Danone India said, â€œBeing worldâ€™s No.1 Fresh Dairy Company, we will leverage our global expertise in Yoghurts to build the category in India and establish the relevance for the category through the right product innovation. The dairy division is poised for a healthy growth with new product offerings.
Manjari Upadhye, Country Manager, Danone Dairy said, â€œGreek yoghurt signifies the emergence of a new category of Yoghurt in India that is now finding acceptance among Indians due to its high nutrition quotient. Healthier snacking choices are driving yoghurt sales and we are well poised to grow the category, by expanding our distribution footprint to make our value added dairy products available to consumers in more cities across Indiaâ€.
Danone Greek Yogurt is available in Blueberry and Mango flavours.Â Â It is made with only natural ingredients and contains fruit pieces. The product does not contain any artificial flavors or colors.Â It containsÂ more protein andÂ lower fat than regular fruit yoghurt available in the market Â .Priced at Rs.35/- for a 80 gms cup, the product will be available in Delhi NCR, Mumbai, Pune, Goa, Bangalore, Hyderabad and Chennai, where Danone has fresh dairy presence. The launch will be supported by extensive consumer outreach with special focus on product sampling in select areas.
In India, Danone started its dairy business in 2010, while the nutrition business was started in 2012 through the acquisition of the nutrition portfolio from Wockhardt Group. Danone Dairy has wooed the Indian consumer with its UHT and fresh dairy innovations that are tailored for Indian market such as mishti doi, chaas, lassi, dahi, flavoured yoghurts and smoothies. Danone’s life nutrition business (Nutricia) embodies a holistic nutrition approach offering a full range of products for pregnant mothers, infants, young children as well as adults, under recognized brands like Aptamil, Farex, Protinex, Dexolac and Nusobee.