Flipkart witnesses unprecedented spike in demand for new-age audio gadgets this World Music Day

• Survey shows shift towards premium audio brands
• Indian youth tune into Wireless Music Gadgets

Flipkart, India’s largest ecommerce marketplace celebrates the spirit of World Music Day by identifying consumer purchase trends around new-age audio devices. Flipkart survey shows massive spike for hi-tech audio devices.

With Bengaluru, Delhi, Kolkata, Mumbai and Hyderabad topping the charts in terms of demand for on-the-go music devices, here are some interesting insights:

• Music accessories category has witnessed a 40% growth in the last six months. Close to 50% of shoppers of audio devices are young professionals and students
• Brands like Philips, Zoook, JBL, Konerk are the frontrunners amongst students
• Shoppers are increasingly shifting towards quality and premium headphones. Premium brands like Audio Technica, Bose, Harman Kardon have witnessed a 3X growth in the last six months
• With 60% growth in demand for wireless devices like Bluetooth speakers and headphones etc., majority of Indians enjoy music on-the-go
• Growing trend around adventure and fitness has curved out a whole new market for music on the go products with additional features like dust proof and water resistant speakers. Altec Lansing outdoor speakers are the top performing products under this segment
• Desire for high quality audio-visual experience amongst shoppers is one of the biggest demand driver for sound bars, home theatre and Chromecast speakers. Adoption of sound bars have increased by 50% in the last six months
• Demand for bluetooth speakers have doubled in the last six months. Trendy and colourful speakers are very popular amongst shoppers

Speaking about these trends, Adarsh K Menon, VP – Electronics & Auto, Flipkart, said, “Music accessories category on Flipkart has witnessed phenomenal growth in the recent months. India loves especially on-the-go which has led to a huge growth in demand for portable music devices. It is interesting to see how shoppers today are looking for a superior audio experience. Most of our customers are either investing or upgrading to new-age smart audio products. This is being made easy by the host of products that both national and international brands are continuously introducing on our platform.”

Adarsh further added, “In the last six months, bluetooth speakers, sound bars and home theatres have emerged as the most popular segments. We expect the music accessories category to grow by three folds this year.  While budget brands are doing well, we have seen a huge shift in customer preference towards premium brand. In the coming months, our focus is to make premium brands accessible for the Indian shoppers.”