Aim to bolster the footfall at the two malls by coming up with crowd-stirring offers, activities, and contests with exciting prizes/
The Most Rewarding Shopping Festival which gives every customer a chance to shop & win big prizes!
Entertainment City Limited, (formerly known as International Recreation Parks Private Limited or IRPPL) is back with its 6th Summer Cool Fest, the most rewarding shopping festival in the country! The festival held every year brings a gamut of exciting activities, contests and prizes for the shoppers at The Great India Place and Gardens Galleria malls. This year, the shopping extravaganza starts on Friday, 26th May 2016 and will run for over a month until Saturday, 3rd July 2016, from 10:30 AM till midnight, every day.
Riding high on its promise of being the mega-destination for leisure, luxury, and lifestyle, Entertainment City has established the Summer Cool Fest as a must-visit event every year. It is the most-awaited shopping festival in Noida which has been successfully attracting shopaholics to the city since 2011. It boasts of rising customer traction every year thanks to the fulfilling experience it promises. Every shopper will be a winner at the fest, with assured giveaways such as amusement park tickets, water park tickets, cinema tickets, shopping vouchers and food vouchers with purchases on offer every day. Shoppers will be spoilt for choice as they choose from the wide array of branded outlets available at the malls for the latest in fashion, home décor, accessories, gadgets, shoes and more. What’s more, theywill also receive exclusive Summer Cool Fest merchandise especially customized for this occasion with their purchases.
The festival includes a Raffle Draw, where the shoppers will get a Raffle Coupon from the outlets after shopping. A massive Weekly Draw of the Raffle Coupons will announce lucky winners who will be rewarded with exciting prizes such as a bike of their choice worth Rs 50,000 and free shopping worth Rs 11,000 every week. The jewel in the crown will be a mega draw which will entitle one lucky customer to any car of his/her choice worth Rs.10 lakhs!
Talking about the festival, Mr. Munish Baldev, Entertainment City Limited said, “As the name suggests, we at Entertainment City limited, come up with a number of exciting ideas to make shopping an enjoyable and gratifying experience for the shoppers. Since the inception of Summer Cool fest in 2011, it has garnered a reputation of being the most sought after shopping festival in Noida and we have seen an enormous increase in the customer participation, every year thanks to the summer holidays when everyone is in a mood to indulge and beat the heat. This year, we are planning to make the festival more exciting with contests like the Lucky Draw where both shoppers and retailers will get a chance to earn bumper prizes.â€
He further added, “The Great India Place and Gardens Galleria are already popular shopping destinations that have a loyal customer base. With festivals like this, the idea is to keep the customers coming back for more.â€
The festival packs in quite a punch when it comes to its entertainment offerings as well. It will feature Live Band Performances every week. All those in the mood to jazz up their fitness regime can even join Zumba classes open every Sunday and kids’ workshops which will be held every weekend, spiced up with exciting activities such as origami, balloon, and tattoo art. Kids will also get a chance to interact and get pictures clicked with their favorite cartoon characters.
The Festival is an occasion for the whole family to come together and can be clubbed with a visit to experience the Worlds of Wonder Amusement Park & Water Park, situated in the premises. A part of ECL’s Entertainment City complex in Noida, Gardens Galleria and TGIP already host over 500 premium and popular brands such as Lifestyle, Shoppers Stop, Max, Reliance Trends, Globus, Central, Croma, Big Bazaar, Hometown, Home Center, Pantaloons and Westside. So get those shopping carts out and start splurging!
