Celebrated Indian designer Ritu Kumar joins Roposo

Follow the guru of Indian ethnic wear for your daily dose of fashion inspiration

Roposo, the country’s favourite fashion social network just got a major shot in the arm as one of India’s most respected and legendary fashion designers, Ritu Kumar, created her profile on the platform. Through her presence on Roposo, Ritu Kumar will not only treat the large and vibrant fashion community with her style picks and curated looks, Roposo users will also be able to get a dekko into her latest collections, ensembles and signature creations on their favourite fashion social network.

From exquisite bridal wear to intricately designed lehengas and Anarkalis, the designer apparel from the house of Ritu Kumar enjoys the most coveted spot in the heart of every Indian fashionista. Her romantic silhouettes, effortless play with the classic and the modern, and her emphasis on giving a unique twist to traditional Indian attire has firmly positioned her amongst the most celebrated Indian designers the world over.

On joining Roposo, Ritu Kumar said, “I am looking forward to be a part of Roposo’s network and introduce its users to the world of rich designs signature to our design house. Roposo is first of its kind in India and is a great platform to connect to fashion addicts who love to share and follow what they are passionate about. I am delighted to introduce Roposo followers to our carefully crafted and unique, sophisticated products.”

Ritu Kumar, as a brand, has been admired and worn all over the world. Her fashion label’s patrons include Indian stars such as Aishwarya Rai and Priyanka Chopra, and several international celebrities such as the late Princess Diana, Mischa Barton, Anoushka Shankar.

Besides Ritu Kumar, today Roposo boasts of a large number of reputed fashion designers on board, including Masaba Gupta, Rocky S, Suneet Varma, and Kunal Rawal to name a few. Celebrated fashion icons including, Sonakshi Sinha, Nargis Fakhri, Yami Gautam and Sania Mirza form part of Roposo’s active user base. As more and more popular figures from the fields of fashion and entertainment come on board at Roposo, the social network is fast cementing its position as the most exciting and comprehensive discovery and shopping space for all kinds of style inspirations and trend reports.

Roposo is a fashion social network that helps women search and discover their unique style through trend stories, reviews, DIYs, and style inspirations. Users can shop new products and trends that are curated, personalized and updated every day from across 500 web stores and 5,000 brands. With more than 2 million active users and various celebrities on board, this user generated content platform is fast becoming India’s most active social network. A brand of Relevant E-solutions headquartered in Gurgaon, Roposo is the brainchild of three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank. For more information, visit http://www.roposo.com.

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