OBEETEE, the leading manufacturer of hand-knotted and hand-tufted rugs, collaborated with fashion design house Sachin and Babi to adorn the ambience for their show at the New York Fashion Week 2017. For added appeal, Obeetee rugs were spread over the seats – an element that blended impeccably with the decor. The event was graced by American actress Brooke Shields, and Ken Downing, Senior Vice President & Fashion Director, Neiman Marcus, amongst others.
As luxury brands, Obeetee and Sachin & Babi have a perfect synergy. Their collections celebrate diversity and seamlessly marry the old world charm with effortless, contemporary styling. The audience was seen appreciating the collection as well as the finesse of the carpets.
OBEETEE collection is available in New York and India!
About OBEETEE
OBEETEE is one of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world. OBEETEE’s outstanding quality and reputation have earned the interest of many famous and notable people. Founded as Oakley Bowden & Taylor in 1920, OBEETEE has grown to 650 permanent employees and works with 15,000 independent artisans who are engaged in weaving and processing our rugs in India. The Rashtrapati Bhavan is home to two majestic OBEETEE rugs, the largest measuring 452 square metres and containing billions of intricate knots.
OBEETEE has the greatest in-house capabilities of any rug-maker in India, thanks to their modern dyeing plant and inspired design department. The OBEETEE colour bank holds over 4,000 colour-fast shades of wool. The designers at OBEETEE constantly study new textures and fresh combinations, to ensure the production of the finest quality rugs available in India.. OBEETEE is the first company to receive the coveted SA 8000:2001 certification for Social Accountability and adheres to strict standards in every area of conduct-from working hours and collective bargaining to workers’ safety and health. The company strongly supports children education, access to sanitation, women’s economic empowerment in the villages where it operates.
