On the occasion of Mother’s Day on 10th May, 2020, Kotak Silk, a banking programme exclusively for women, has released a unique campaign to celebrate all mothers – especially those in the essential services during these difficult times. Link to the videos – #MomsOnDuty
The digital campaign #MomsOnDuty features the examples of two mothers working in essential services, one a doctor and the other a police officer, who are passionately fulfilling their job responsibilities while also taking care of their families, breaking all barriers and taking untold risks.
Elizabeth Venkataraman, Joint President – Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank said, “The Kotak Silk programme has been designed to partner all women in their journey towards financial independence. Today, many mothers are efficiently managing their role as the backbone of their families and that of an equally able trailblazer outside. #MomsOnDuty celebrates the spirit of all mothers, especially those in the essential services, who are fulfilling their duties against all odds and helping the nation in these tough times.“
Alongside the films, the brand is also hosting a series of pan-India webinars and live sessions for its women customers through the month of May, across the themes of financial management, digital adoption, health & safety and also featuring interesting hobbies.