Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees, is organizing the first-of-its-kind celebration for coffee lovers on October 1, which is celebrated as International Coffee Day. Cinépolis is marking the occasion by hosting a movie marathon that will continue post-midnight and viewers will get to choose from the unlimited variety of coffee beverages. Cinepolis boasts of an extensive coffee menu made from the finest 100% Arabica coffee beans that enhance the flavor of the brew and make the coffee experience even more invigorating.
The marathon will showcase three latest movies, namely Abominable, Section 375 and Dream Girl across Cinepolis cinemas in Delhi and Mumbai. Under this interesting initiative, the marathon will be kickstarted by the Abominable screening in the 4DX format, followed by Section 375 and Dream Girl. Coffee and movie lovers are being invited to participate in a social media contest #MovieBuffCoffeeMarathon to get a chance and win passes for the specially curated movie marathon.
Commenting on the occasion, Mr. Devang Sampat, Deputy CEO, Cinépolis India said, “It has always been a pleasure to connect with our patrons above and beyond cinema, by aligning their interests with our brand. Celebration of International Coffee Day gives us the opportunity to create an exciting opportunity for our consumers and allowing them to enjoy the adventure of a movie marathon with the ultimate wake-up drink. Given that there are a large number of caffeine lovers in India, this initiative re-emphasizes that a lot can indeed happen over coffee.”
Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons. The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B, and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican.