everteen®, the complete feminine hygiene expert, extended its support for kathak recital and dance ballet on women empowerment led by Dr. Rekha Mehra, world-renowned kathak danseuse, social activist and the chairperson of Urvashi Dance Music Art & Cultural Society. Trusted by customers from around the globe, everteen® offers India’s largest range of quality feminine hygiene products including intimate wipes, feminine hygiene wash, tampons, menstrual cups, sanitary pads, daily pantyliners, bikini hair remover crème and vaginal tightening gel. It has customers in more than 150 countries including US, UK, Australia, Singapore, Saudi Arabia, Qatar, Oman, Vietnam, Malaysia, Hong Kong, Bangladesh, Sri Lanka, South Africa, Kenya, Nigeria, Ghana, Namibia and Uganda. everteen® products are also available on all major online retailers in India including Amazon, Flipkart, Snapdeal, Big Basket, Purplle, Nykaa, Paytm, Shopclues and eBay.
Held in New Delhi on Friday and Saturday, 20 and 21 April 2018, the event was supported and sponsored by Ministry of Culture, Government of India. Key dignitaries at the occasion included Shri Vijay Goel, India’s Minister of State for Parliamentary Affairs and Statistics & Programme Implementation; BJP’s Delhi President and Member of Parliament Shri Manoj Tiwari; Dr. Vinay Sahasrabuddhe, President, Indian Council for Cultural Relations (ICCR); Shri Tarun Chugh, National Co- Convener Beti Bachao-Beti Padhao; Shri Mukund Lal Srivastava, Joint Secretary, Ministry of Culture, Government of India and Chairman, Lalit Kala Akademi; Padmashri Smt. Bharati Shivaji, Mohiniyattam Exponent; Padma Bhushan Dr. Uma Sharma, acclaimed kathak dancer; among others.
The event was directed and choreographed by Dr. Rekha Mehra and focused on the theme of Beti Bachao Beti Padhao, and included kathak performances by disciples of Guru Deepak Gangani and Guru Nishant & Vandana Gupta, as well as Bharat Natyam performances by disciples of Guru Ashmitha Baburaj and disciples of Smt. Sindhu Mishra from the Aayam Institute of Performing Arts.
As a token of its commitment to create awareness on menstrual hygiene, everteen® has pledged to contribute sanitary pad supplies for 50 underprivileged girl performers from Urvashi Dance Music Art & Cultural Society. According to the National Family Health Survey (NFHS) 2015-16, only about 57.6% of the Indian women use sanitary napkins and 62% women in the age group 15-24 years still rely on cloth during periods. A survey by Women Health Organization showed that at least 43% of women have experienced a situation where they did not have ready access to sanitary essentials at the beginning of their periods.
International Women’s Day awardee Dr. Rekha Mehra is credited for deeply enriching the repertoire of Kathak dance form for over three decades. She has also pioneered dance-based storytelling through thematic fusion ballets focusing on grave social issues such as HIV/ AIDS, global warming, impact of war, terrorism, Mumbai serial blasts, road safety, women empowerment, girl education, female feticide, the five elements, wellness, needs of specially-abled children with physical and mental handicaps, issues of home-based workers, and more. Dr. Rekha Mehra has personally trained more than 4000 students, including more than 600 under-privileged girls. She has also single-handedly mobilized support for impoverished girls through sewing machines, blankets, educational, stationery and art & craft materials, and ghungrus. Her performances at Rashtrapati Bhawan, Prime Minister’s House, Common Wealth Games, UNIFEM (now UN Women), UNESCO, ITPO, SPIC MACAY, Indian Council for UN Relations and others have sensitized top leaders on the need to preserve Kathak as India’s cultural heritage. She has promoted Indian classical dance among large global audiences in Abu Dhabi, Bali, Bangkok, Colombo, Dar es Salaam, Doha, Jakarta, Jamaica, Kathmandu, London, Madrid, Mauritius, Moscow, Nairobi, Phuket, Sharjah, Singapore, Tashkent and several other international cities.
