Honor, Huawei’s Smartphone e-brand for digital natives, yesterday announced 6 winners from 26 contestants at ‘Hunt for the Face of Honor’ campaignto walk the ramp for designer Rina Dhaka at the upcoming Amazon India Fashion Week in association with Nexa Autumn Winter’18 in New Delhi.
An eminent jury comprising designer Rina Dhaka, Nandini Bhalla, Editor Cosmopolitan, Sunil Sethi, President FDCI along-with the Honor team judged 26 contestants on different parameters at the FDCI office and after a careful evaluation & discussion, 6 winners were selected.
Sanjeev, Vice President, Sales, Consumer Business Group, Honor India commented, “As our tagline suggests, Honor is a brand for the brave and this is one such initiative, where we aim at encouraging the youth to pursue their talent to the fullest. With this journey, we aim to bring to life the dreams of our tech-savvy millennials.”
Commenting on the association, Sunil Sethi, President, FDCI said,“Face of Honor is a unique initiative undertaken by Honor, reiterating their commitment to be in sync with the pulse of youth. Platforms like these are important to identify, promote & nurture new talent in the modelling industry and give a fresh perspective. I congratulate all the contestants & winners who participated in the campaign and did their best.”
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, who’s heritage is soaked in the flavours of indigenous crafts.
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei’s Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.
