Birla A1, the Brand under which Orient Cement Limited markets its product, announced the launch of www.birlaa1.com , a first of its kind consumer facing multilingual website that offers home builders and consumers a comprehensive guide to help them through each stage of their home building journey. Besides English, the website is available in four vernacular languages namely Marathi, Kannada, Telugu and Hindi, so that people from different states can get all their information in the language of their choice.
Every individual desires to build his/her own dream home. People invest their life savings to construct a home keeping their choices and comforts in mind. However, when it comes to building a house, people have to depend on experts for information as most home-builders may not have enough knowledge about the building materials and processes. The newly launched website helps home-builders and interested professionals by providing the right information and tools for creating better understanding of the home building processes and materials, with tips on how to build your dream home.
Birla A1 Premium Cement customers can also find a detailed list and description of the products and services offered by Orient Cement which will help them make informed choices with ease. The customer can choose from the four stages of home building depending on their home construction journey. Each stage answers the most frequently asked questions related to cement while also providing in-depth information for further reference.
Deepak Khetrapal, Managing Director and Chief Executive Officer, Orient Cement said: “Cement is the most essential raw material for home construction. It is also perhaps the most misunderstood when it comes to first-time home builders. We look at bridging this gap by providing comprehensive guidance through our new website to consumers nationally and support their journey of learning, about home construction in the language of their choice.â€
The site also has a ‘Happy Home Building’ video section which is a series of informative and educative videos that explain the different features and functions of cement in a language that the consumer understands. These videos are available in vernacular languages for the convenience of information seekers. Additionally, there is a section for home construction planning tools, self-help tools that can help the customer to determine the estimated costs and quantity of cement they will require for various purposes such as foundation, column, beams, etc.
The site also helps customer find an authorised dealer in their location with the help of the Birla A1 Locator. In the discussion forum, customers can also share their experiences, ask questions, interact with other customers, or learn from other customer’s experiences.
