Women rickshaw campaign launched at Viviana Mall

  • Viviana Mall initiates separate queue for women customers by women rickshaw drivers to encourage women empowerment and safety
  • Rickshaws to have GPS tracker, first aid, fire extinguisher, etc. for women safety
  • To provide restroom facilities for women rickshaw drivers at the mall

On the occasion of Women’s week and the second edition of ‘ExtraordiNAARI’ event Women Driven rickshaws has been launched at the Viviana Mall. The mall has initiated a separate lane for women driven rickshaws that will be orange in color for easy recognition. A separate queue for women customers will be created to manage the flow. As a security feature, these Women rickshaw are specially equipped with facilities like GPS tracker, first aid, fire extinguisher, etc.

The mall has always been in the forefront in promoting women empowerment and women safety. To take the legacy forward, the mall is encouraging and supporting women through various initiatives. This will benefit women drivers who will get employment opportunity and also help women customers who would feel more secure to travel with a women driver in a rickshaw fitted with GPS technology.

Commenting at the launch, Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “We have always given priority to women empowerment and women safety. Hence we have encouraged separate queues for women who can travel in women driven rickshaws. The rickshaws will also have facilities like GPS tracker, first aid, fire extinguisher, etc. for maintaining higher safety standards. We will also provide restroom facilities to women rickshaw drivers to ensure the ease of female drivers during their working hours.”

Special Orange colored rickshaw launched at Viviana Mall driven by Women Rickshaw Drivers

The mall will also commend women achievers through its second edition of event ‘ExtraordiNAARI’ this women’s day. They have invited entries from women who have succeeded in their life. The entries have been also invited from the women who are differently abled. Top ten entries will be felicitated and awarded on the Women’s Day, March 8th 2017 at Viviana Mall. The mall is celebrating the whole week as Women’s Week, which is aimed at recognizing and rewarding achievements of each Naari (Women) and giving them a title they deserve ‘ExtraordiNAARI’- an all-rounder in every field.

“After the exceedingly exceptional response last year, ExtraordiNAARI is back with more rewards, gifts and surprises for women. It is our way to thank those whose efforts went often goes unnoticed, who tirelessly work for others – be it family or society and deserves applause.” Ms. Pradhan added commenting on the Women’s Day celebration at the mall.

On the eve, mall will also sponsor education for girl child belonging to the under privileged in order to promote girl child education and women empowerment.

Apart from felicitating the women achievers, the mall has also extended free parking to women drivers for entire week. The mall has also arranged special discounts at restaurants and special goodies for women during the women’s week from March 07 to 12, 2017.

Viviana Mall, a part of Sheth Corp and well known as a ‘Destination Mall’ was built with an objective of giving an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. The mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired. With an area encompassing one mn sq.ft, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, ZARA, Forever 21, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane. The defining feature of the mall is Cinepolis – one of the largest megaplexes in the country with a facility to showcase over 70 shows on a single day with a seating capacity of 2,400 people. It also facilitates 2400 number of cars and 800 two wheeler parking slot which considered to be one of the highest in the industry. Additionally, the large food court and the dining area are spread over 40, 000 sq ft and can seat upto 1, 300 people. The Mall opened its gate to endless discoveries in the year 2015 and since then it has garnered international and national accolades various categories.

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