PVR Cinemas partners with Pine Labs to enable contactless Payment Acceptance, at all of their multiplexes

Introduces payment acceptance of new age NFC enabled Visa payWave Cards

Post demonetization, consumers are fast moving towards cashless transactions. For digital payments, customers look for faster, safer and seamless payment experience. To facilitate this experience for its customers, PVR Cinemas – India’s largest multiplex company has partnered with Pine Labs, India’s top payment solution platform.

This partnership will enable PVR Cinemas to accept contactless Visa payWave card payments from its customers, using the well-established Near Field Communication (NFC) technology. PVR cinema moviegoers will spend a fraction of time at the ticket and refreshment counters, as now they can buy a movie ticket or food and beverage items by simply waving Visa payWave NFC enabled cards, at the Pine Labs’ contactless card acceptance terminals.

As per RBI guidelines, for transactions up to INR 2000/-, Visa payWave card holders can use their contactless cards without having to enter a PIN or sign transaction receipts. This innovative payment offering will not only facilitate convenience and faster check out to the customers, but also reduces the hassle of cash handling. The contactless payment acceptance is live at 123 PVR multiplexes, across 48 cities pan India.

PVR Cinemas - LogoSince demonetization, PVR has introduced a series of payment options for patrons where they can indulge in smooth and easy transactions. Right from waiving off the convenience fee to recently introducing UPI, ewallets’ and now offering Visa payWave; PVR’s endeavor is to sync in with government’s new agenda of Digital India and a cashless economy.

Speaking on this occasion, Mr. Kamal Gianchandani, CEO PVR Pictures Ltd said, “We are happy to introduce Visa payWave acceptance at all our multiplexes. We always endeavor to stay ahead of the curve, and embrace new age technology. Hence, we decided to partner with Pine Labs, which will help us build a safe, faster and contactless ecosystem for payments across all our multiplexes”. He further added, “The technology will ensure that our customers are secure from any kind of fraudulent & unauthorized transactions. Anyone with a Visa payWave debit/credit card will be able to benefit from it for transacting payments at any of the PVR properties, thus providing an easier & quicker secure option for our patrons while paying.”

“Pine Labs is delighted to partner with PVR multiplex in facilitating PVR moviegoers with faster and secured check out” said Kush Mehra, President APAC, Pine Labs. He added that “Pine Labs is at the forefront of all payment innovations in India. It’s our constant endeavor to provide our partners and their customers with superior payment experience and incremental value in each transaction. Enabling our partners with Near Field Communication (NFC) payment acceptance is a step in the same direction. More so, the option of easy, contactless payments will thrust the shift from cash to Card transactions. Pine labs adheres to highest payment security standards and the same are implemented for NFC payments too”

“We congratulate PVR Cinemas on the rollout of Visa payWave contactless payment acceptance. Visa payWave will provide consumers at PVR Cinemas with a secure, faster and more convenient payment experience whilst reducing queues at checkout,” said Seshadri Kulkarni, Head of Merchant Sales and Solutions, Visa India and South Asia.   

PVR Cinemas, who are the frontrunners in bringing latest world class technologies to its multiplexes, have always ensured a seamless movie watching experience for its patrons.

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