PUMA WOMEN’S ‘DO YOU’ CAMPAIGN TRANSCENDS TO THE SPRING-SUMMER ’17 COLLECTION

Cara Delevingne Shows-off Her Own Take on the Suede Heart Styles

On the occasion of Women’s Day, PUMA – the global sportswear brand will be keeping the flame alive and continuing to inspire confidence in women everywhere with their ‘DO YOU’ campaign for Spring-Summer ’17 in India. The next leg of PUMA Women’s ‘DO YOU’ campaign, which has already been unveiled globally at the start of this month, will be continuing the message and spark it ignited in 2016 as it encourages women to follow their instincts and find their best self, to DO YOU and be who YOU are, unapologetically.

PUMA-Cara_TattooParlor_BasketHeartReset_1236_RGBHeadlining the campaign globally once again is International Model, Actress, Activist and PUMA Brand Ambassador Cara Delevingne. The campaign encourages women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life.

Living up to the mantra that the ‘only way to be you is to #DoYou’, the campaign shows Cara in her natural, candid element, wearing pieces from PUMA’s latest Women’s Sportstyle range which she styled herself. As a part of this campaign, PUMA has also launched the Suede Heart shoes which are the latest version of the popular Basket Heart shoes that were launched in December 2016.

PUMA-Cara_TattooParlor_BasketHeartReset_1050_RGBCara stresses that you should dictate your own destiny, from your attitude towards life down to your personal style. You should look through the same lens when you make fashion choices. “It’s about finding yourself. It’s good to be inspired and look up to people but to find what really makes you happy, no matter what that is, don’t follow the crowd,” she adds.

The ‘DO YOU’ Spring-Summer ’17 campaign launched this month features sports-inspired products from PUMA Sportstyle. See product information below. Follow @PUMA for the latest on the campaign.

PUMA Sportstyle

Suede Heart Reset

Get into the sweeter side of a court classic. The Suede Heart features a soft suede upper and finished-off with thick velvety laces that create the perfect bow. Available in pastel colourways of Aruba Blue, Prism Pink and Soft Fluo Yellow. Available in PUMA Stores and PUMA.com

You May Also Like

Leave a Reply

Your email address will not be published.