Times Centre for Learning Ltd. and INSEAD one of the world’s leading business school, on Wednesday signed a MoU, to launch an executive education programs in India.
As a first step in this endeavour, both sides signed a memorandum of understanding (MoU) setting out the broad outlines of a partnership arrangement. Under the MoU, the reputed organisations will bring to India, for the first time, INSEAD’s flagship Blue Ocean Strategy program. The idea behind the program is to enable top management executives in India to discover strategic moves, use ‘value innovation’ concepts to create powerful leaps in value for both their organisations and their customers that render rivals obsolete and unleash new demand.
This partnership will also see INSEAD and TCLL design and develop a long-term program for Leaders of family businesses in India. Talking about the association, Mr, Jukka Majanen, Director – Corporate Partnershipsat INSEAD said, “Our partnership comes from the vision for the future of Indian businesses where there is an increasing emphasis on elements of business and innovation strategies that take one ahead in a fast changing, and competitive global scenarioâ€.
He further added, “Blue Ocean Strategy was originally conceptualized by INSEAD professors based on over a decade of research. Through this first of a kind executive programme in India, participants will learn how to create uncontested market space – their own blue ocean. It challenges everything you thought you knew about strategic success and provides a systematic and practical approach to making the competition irrelevantâ€.
The Blue Ocean Strategy program, which is targeted at senior executives, business owners, and executives from mid- to upper-level management, will be an intensive 3-day programme that would feature a mix of lectures, discussions, case analysis and simulation exercise. The Family Business Program will be focused on individuals with at least 3-5 years of experience in running family businesses and give participants the opportunity to study at INSEAD campuses in Singapore and France.
Commenting on the alliance, Mr. Anish Srikrishna, President, Times Centre for Learning Ltd.said “TCLL’s association with INSEAD the world’s best management school, comes at a time when India is looking at innovation in a big way. With new age innovation being the top of the order, learning about Blue Ocean Strategy is only likely to push the envelopes of innovation further and address competition strategically†He further added that “As for the family run enterprises, innovation is now more important for Indian businesses than ever to remain relevant in a globally competitive world. Through learnings and immersions at global INSEAD campuses, participants would get exposed to deep rooted research on family owned businesses across the world and these learnings would enable the next generation owners to run and grow their family businesses with a global mind-setâ€.
