The new line-up comprises of 2 front load and 7 top load washing machines
Haier the global leader in consumer electronics industry and World’s Number 1 Brand* in Major Appliances for 8 consecutive years, has introduced a series of 9 washing machines for the Indian market. The launch of the new models is expected to give consumers a wide array of choice in the new range of products. With the expansion in the category, the launch will help Haier augment its existing range of washing machines in the Indian market.
The new variety of machines consists of models in the regular as well high end-premium segment, with a washing capacity in the range of 6 Kgs to 8.5 Kgs. The models are equipped with superior design, the best in class features, craftsmanship and technological abilities, keeping in mind the urban and modern contemporary family and their constant evolving lifestyle based requirements.
With state of the art technology, the washing machines are armed with competent features such as large size door chroming, where the door dimension is larger and it has chroming decoration, touch screen, toughened glass lid and more. The HW80-BD12756NZP and HW75-BD12756NZP come with a lifetime warranty offering added convenience to the consumers, with hassle free after sales service. Further, keeping in mind the water pressure problems in India, the machine features the NZP (Near Zero Pressure) technology, specifically catering to water problems. With NZP, the machines can work on minimal or low water pressure level having the specially designed water inlet parts. They also support USPs’ such as the magic filter, magic drum, double level spin club and vortex pulsator. The magic filters have an enlarged touch surface to ensure effective collecting of lints, whereas, the magic drum and double level spin tubs enables a cleaner wash with more care and less abrasion. In addition to this, the machines have dual water inlets, strong water flow through storm wash and jet wash which allows better cleaning of the clothes, and efficient wash. Moreover, the new models come with an advanced smart drive motor which helps saving energy and water and is also more silent and steady.
With all the topnotch features and abilities, the new line up helps consumers save time, energy and also deal with specific problems such as low water pressure level and further enables a clean and hassle free wash.
Commenting on the launch, Mr. Eric Braganza, President, Haier India said “Considering the growth and potential of the Indian consumer durable industry, India is one of the key focus markets for Haier. The introduction of all the new models of washing machines is a step towards providing a wide variety of choices and product range to our consumers and help them chose the perfect machine for their family keeping in mind their needs and requirements. All the new models are armed with best in class features and are designed to serve the customers with improved and better technology. Thus, following the brand legacy, Haier’s objective has always been to strive and work towards providing technologically advanced and better-quality products to the consumers.â€
