Van Heusen signs new deal with Amazon Fashion for exclusive online launch of â€˜My First Formalsâ€™ apparel
Aimed at young professionals, Van Heusen fashions a unique style statement for the new millennialÂ
Van Heusen, Indiaâ€™s fashion forward power dressing brand entered into an arrangement with Amazon Fashion for the exclusive online launch of â€˜My First Formalâ€™ apparel for the young professionals. With this exclusive online launch on Amazon Fashion, Van Heusen is extending itself to young India who is set to enter a new world of exciting careers and opportunities.
Van Heusen, known for its fashion formals has created a young collection `My First Formalsâ€™ that resonates with their free spirited nature, enterprising at heart and ready to take on the world with enthusiasm and fun.
Van Heusenâ€™s â€˜My First Formalsâ€™ is unique as it fashionably introduces the never fading classic style with power packed details along with fine fabrics woven beautifully with fresh new tones in the business collection. This fashionable collection will certainly create a new spark in the young professionalsâ€™ wardrobe. Made from 100% cotton, Van Heusenâ€™s `My First Formalsâ€™ will be available exclusively on Amazon Fashion with 16 bright seasonal colors that represent an elegant palette of young formal shirts. With more than 30 styles to choose from, Van Heusenâ€™s `My First Formalsâ€™ are priced at Rs. 1499/- onwards on the fashion site.
Commenting on the launch, Arun Sirdeshmukh, Head, Amazon Fashion, India said, â€œEvery time our customers visit Amazon Fashion, they will find a great and wide selection of fashion merchandize that suits their varied preferences. We are increasingly becoming a destination that fulfills every fashion need of our customers in India. The launch of â€œMy First Formalsâ€ line by Van Heusen on Amazon Fashion validates are constant efforts in that direction and we are excited to bring this line to budding younger professionals across the country through our platformâ€.
Mr. Sooraj Bhat, Chief Operating Officer (COO) – Fashion Brands, Madura Fashion and Lifestyle, Aditya Birla Fashion and Retail Ltd. said, â€œWe are delighted to partner with Amazon Fashion for an exclusive online launch of Van Heusenâ€™s first of its kind apparel collection â€˜My First Formalsâ€™. Van Heusen is an aspirational brand as it now extends itself to the young professional who wants to purchase his first formal shirt. Â This new ensemble resonates the brandâ€™s philosophy of making fashion formals accessible to all professionals. Van Heusenâ€™s` My First Formalsâ€™ is a must have for a young manâ€™s wardrobe and will elevate work fashion for young professionalsâ€.
With more than 15,000 brands and over two million fashion products, Amazon Fashion is amongst the largest fashion stores in India with selection across apparel, shoes, watches, handbags, luggage, sunglasses, fashion & precious jewelry.
All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to 95 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazonâ€™s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazonâ€™s A-to-Z Guarantee. They can also enjoy Amazon.inâ€™s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon.