ASICS enters the Silicon Valley of India, with two stores

ASICS, the True Sport Performance Brand, announced its entry to Bangalore with two stores in Phoenix Mall and Indranagar, Bangalore. The store will showcase the latest collection along with the proprietary ASICS FOOT ID system, and marks another achievement for ASICS in India’s retail scene.

Speaking about the launch Rajat Khurana, Director, ASICS India Private Limited, said, “We are pleased to be entering the IT capital of India. Bangalore is truly a delightful city and the IT sector is only growing with each passing day. With the hectic lifestyle the younger crowd has taken up running and fitness as a daily regime, for some it is simply a stress buster for others it is about healthy living. We are happy to be a part of their running routine. We are and have always been confident about our product and the quality and it is really amazing to be entering Bangalore with two stores at once. It is a very big milestone which we have crossed and we are positive about our growth in India. We have great expansion plans for future and we look forward to making ASICS –as True Sports Performance Brand”.

With an area of 754 sq ft and 1,073 sq ft , the two ASICS stores located in Phoenix Mall and Indranagar, Bangalore will showcase the complete running collection, as well as ASICS latest training collection. The store is designed to present products, from shoes to apparel, through friendly, easy-to-browse displays.