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Music album from upcoming Rajnikanth starrer crosses one million streams in less than 3 weeks of release
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Title song ‘Neruppu Da’ from the movie streamed over half a million times
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Underlines growing popularity of music apps amongst customers; regional music witnessing strong uptake with increasing smartphone penetration
As Thalaivar fans excitedly await the release of his upcoming action drama – Kabali, the music from the movie is already making waves.
Kabali’s music album has been streamed over one million times within three weeks of its launch on Wynk Music. The number ‘Neruppu Da’ from the movie has also become the highest ever streamed single in all of South India with over half a million streams, making it the highest for any movie song debuting on Wynk Music in the South.
Kabali’s music album is available in Tamil & Teleugu and has seen strong uptake across South India on Wynk Music.
Wynk Music is Airtel’s first carrier agnostic mobile application with the launch of which the company became the first telecom operator to launch an OTT app back in September 2014. With expert curated playlists with songs to suit every mood and music preferences, the app enables users to easily discover and stream, download & buy songs at unbeatable prices while on the move. Wynk Music now also enables a smoother listening experience even on 2G and rough network terrains with its ‘Save Data’ optimization feature.
Offering a premium music experience over an intuitive interface and an exhaustive library of over 2.6 million HD songs (Indian and International) that is growing every day, Wynk is today one of the most preferred one-stop-destination for music.
Users can download the Wynk Music app from Android, iOS and Windows App stores or visit www.wynk.in/music.
