Amway India, the country’s leading direct selling FMCG Company, opened an Express Pick & Pay store in Dwarka recently. The new set-up is located at Second floor, V3S Mall, Lakshmi Nagar, District Centre, Delhi – 110092. This is the 16th store opened by the company, as a part of its strategy to increase consumer outreach. The store’s format is similar to a ‘Mini Shopping Centre’ which gives an opportunity to the Amway consumers and distributors to touch/feel and purchase the high quality products offered by Amway.
On the occasion, GS Cheema, Regional Head – North & East, Amway India, said, “There is a high level of interest and appreciation of Amway products which has encouraged us to open an Express Pick & Pay store here. This store will play a key role in increasing availability and visibility of Amway’s products to consumers in East Delhi.â€
Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care. Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand*. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. The company has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is among the world’s top five, largest selling, premium skin care brands*. Amway India also offers ‘Attitude’, a premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.
All Amway products will be available at the newly opened Express Pick & Pay store.
*Source: Euromonitor International Limited. www.euromonitor.com/amway-claims
