Suncros from Sun Pharma hits retail shelves across India

Brand ambassador of Suncros, Dia Mirza shares the secret of her glowing & healthy

Attention ladies! Here is a beauty secret for that happy, healthy glow that your skin deserves. With Suncros, India’s Number 1 sunscreen recommended by dermatologists, there is all the reason to have a healthy and well-looked after skin for all seasons.

This sunscreen brand trusted by dermatologists launched in the market has something for everyone. The Suncros range has a highly differentiated product mix that provides an offering for all skin types along with superior benefits of matte finish which ensures non greasy texture, water resistant formulation and 6- 8 hour substantively.

Suncros will be available in three differentiated variants that provide broad spectrum protection – Suncros Aqualotion with SPF 50 for sensitive skin, Suncros Aquagel with SPF 26 for oily skin, and Suncros Soft with SPF 50+ PA+++ in matte finish for all ages that provides 8 hour substantivity.

The scientific and technologically advanced formulations of Suncros provide broad spectrum sun protection from harmful UV rays as they penetrate deep within the skin through the nanonized and micronized zinc oxide. For women who know the merit of a sound skin care regime, Suncros is going to make its presence felt in their daily lives while offering the am to pm sun protection they always needed. Suncros protects skin from the harmful effects of UV rays that causes pigmentation, skin tanning and premature aging that concerns most women across regions and age-groups. Not to forget the protection from the ultimate risk of skin cancer.

At the launch of Suncros, Subodh Marwah, VP and Head, Global Consumer Healthcare, Sun Pharma shared, “Our foray into the dermatology category with Suncros offers a unique opportunity to enter into the fast growing sunscreen category. With Suncros being marketed directly to consumers, we are now expanding consumer’s access to the country’s No 1 dermatologist recommended sunscreen brand. We are also happy to have on board the beautiful Dia Mirza who is the perfect ambassador to make more women aware to make skin care a priority. We are certain Suncros will feature in as a much-loved beauty secret for years to come for the women of this country.”

Speaking about the importance of suncreen, Dia Mirza, Brand Ambassador of Suncros said, “My profession demands that I look flawless at all times, be it in my role of an actress, model, producer or TV show host. I am constantly on the move and for me there is only one rule to keep my skin healthy, I never step outside without a sunscreen irrespective of the weather conditions. Suncros is the perfect shield to my skin from harmful effects UV rays throughout the year.”

Suncros will be available in new attractive packaging across stores. Suncros Aquagel will be available in a 100 g pack with the MRP of Rs 345, Suncros Aqualotion in a 60 ml pack with the MRP of Rs 395 and Suncros Soft in a pack of 50 g with the MRP of Rs 545.

* IMS Health