SonyLIV partners with Mukta Arts and its digital venture Connect.1

Showcases short films created on its platform by students of Whistling Woods International

Underlining its commitment to enhance the entertainment-viewing experience, SonyLIV, Sony Pictures Networks’ (SPN) premium digital video entertainment platform, has announced a strategic partnership with Subhash Ghai’s – Mukta Arts. Under the association, SonyLIV has tied up with the film division of Whistling Woods International, one of the world’s leading film, communication and media arts schools and its digital venture Connect.1. SonyLIV will now showcase the short films created by the students of Whistling Woods International on its platform, thereby giving these youngsters the opportunity to reach out to audiences, pan-India.

Headquartered in Mumbai, Mukta Arts is an Indian film production company known for its association with several blockbuster movie hits such asTaal, Pardes and Ram Lakhan amongst others. Whistling Woods International has been consistently ranked amongst the top 10 film schools in the world by The Hollywood Reporter. The association between SonyLIV and Mukta Arts will add to SonyLIV’s content library.

Uday Sodhi, EVP and Head – Digital Business - SonyLIV said, “We are delighted to announce our partnership with Mukta Arts, which will further enhance our extensive content library and allow our users to sample the latest content developed by the upcoming talents trained at Whistling Woods International. This association opens up avenues to collaborate with Connect.1 – the digital division of Mukta Arts, so as to create engaging and entertaining content for our users and establish SonyLIV as the premier digital destination for top-quality entertainment.”

Subhash Ghai, Founder & Chairman, Whistling Woods International; Chairman, Mukta Arts Limited said, “Firstly, I would like to congratulate Mukta Arts and SonyLIV for the association which will open a range of opportunities for both the brands. Over time, SonyLIV has established itself as the go-to destination for today’s mobile-first consumer. This association will showcase the works of the students of Whistling Woods International, helping us amplify the reach and recognition of our talented students.”

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