Flags Communications, a decade old Delhi based Marcom agency has been assigned the creative duties of Trimurti Fragrances Pvt. Ltd., popularly known as Shikhar Group, a leading Indian independent manufacturer of chewing tobacco in domestic and International market. Shikhar group manufactures a wide range of regular and premium gutkhas, pan masala and khaini, widely acclaimed in the masses and amongst the connoisseur of chewing tobacco for their intense tobacco aroma along with the refreshing and calming effect. The mandate is effective from 18th April 2016.
As a part of the mandate, the agency will cover end to end marketing and creative services pertaining to the launch of the new premium pan masala brand from the house of Shikhar . Commenting on the win, Mr. PKD Nambiar, MD & CEO-Flags Communications, said â€œWe are privileged to work on this exciting brand and will endeavor to take it to new heights in terms of Brand Communication and overall sales.â€
â€œShikhar group is excited and proud to be associated with Flags Communications. We are looking forward to a greatÂ journey of launching a pan masala and making it the best available brand in the category. We know together with flags we will be able to scale new heights. We trust the caliber of the team led and guided by Mr. Nambiar who is a renowned marketing strategist and brand consultant Â and we have seen him turn around businesses.â€ said Sarvesh Agarwal, Director Marketing, Shikhar Group.