Greenroom Creative announced the dates for the first edition of I.C.E – Indian Couture Experience slated to happen on 18 March 2017 in Hong Kong.The event will be curated to accommodate 20 Handpicked Indian Gen Y designers who have been making waves in the country.
Designed in a hip fashion pop up format – ICE will be showcasing the eclectic collection to the fashionistas, press and top fashion buyers in Hong Kong. Also over 300 + elite circle of Indians residing in Hong Kong and Indian fashion enthusiasts will be coming to experience the best of Indian Couture.
Excited to announce the first edition, Ankita Sareen Batra – Director Greenroom Creative and curator of ICE adds, “ICE aims to be an opportunity for collaboration and exploration. It has been specifically designed as a platform to not only promote Indian fashion but also to represent the various facets of Indian culture. ICE will be doing a world tour showcasing some of India’s most creative and exciting names in this pop up format.â€
The pop up will be the first of its kind and will present capsule collections from twenty of the most desirable designers from India covering the sectors of apparel, jewellery, shoes and bags. As the selection for India’s most talented GenY designers in underway, we are expecting the participating brands’ names to be revealed soon.
