Timesaverz, India’s 1st on-demand home services company has launched a new integrated advertising campaign taking the brand’s message “Your Home Service Specialist†forward.
Echoing the sentiment of the primary TG i.e. the working men and women; who get bogged down with the various home chore requirements that are always on their mind while discharging their daily routine tasks, the campaign brings out the benefit that Timesaverz offers across its range of services across the web and app platform. The recent upgrade of the app has seen more than 80% in terms of adoption and has made that a primary medium of booking a service – new as well as repeats.
The campaign started with a teaser message of “Too Little Time†which aimed to create curiosity and focuses on different home related issues on people’s mind.
SCREENSHOT OF TEASER CREATIVES
The launch campaign revealed the brand message with high impact visuals across all platforms. This includes a series of print ads across leading publications.
AUDIO RECORDS OF RADIO CREATIVES
And the radio spots are a humorous take on famous Bollywood songs that have been adapted to drive home the various at-home service needs.
Speaking on the new integrated campaign Marketing manager, Shayesta Shahzabeen says, As the leader in the home service category, Timesaverz always created a strong brand identity with its creative. With the new campaign, our endeavor would be to create a successful brand recall with a slice of freshness & humor. The series of creatives seamlessly connect the TG with their everyday issues and bringing in a recall that Timesaverz is there to solve their home chores needs.
Conceptualized by Digital Driftwood, the agency behind the development of the brand persona of TIMESAVERZ, whether it is through the peg doll creatives or the sleek logos, this is what Anita Verma, CEO Digital Driftwood, had to say about the recent campaign
When Timesaverz was first launched, the communication aimed to assure our audience that-help is at hand-for all those niggling issues that crop up at home. Whether it’s a leaky tap or the Ac that stopped working. #savetheday along with peg dolls helped us to tell the Timesaverz story that resonated very well with our audiences.
For this campaign, we decided to take the brand narrative forward with emphasis on the sheer expertise Timesaverz has gathered over years. Based on the insight that sometimes these so-called little chores really end up taking over our minds, the campaign is simple, strong and visually impactful. It’s a reminder to let the Home Service Specialists come in and do their job that you never have to lose your head.
The logo has evolved as well with a string typeface & a symbol which captures succinctly what the brand promises-unlock more time for yourself.
