To Focus In The South & East; Explores Overseas Market – Aims At 40 Properties By 2020
India’s fastest growing hospitality chain in the mid-market segment, Lords Hotels & Resorts has announced plans to aggressively expand especially in the south and the east and also gradually establish presence in the international tourism circuit. The announcement comes on the heels of the recent launch of its three new hotel properties in Agra, Jammu and Thissur. With this, the hotel chain today stands at a count of 25 properties, including one international hotel, and is aiming at adding another 15 to take the total count to at least 40 properties by the year 2020.
Promoted as true value Hotels, Inns and Resorts, Lords is a chain of 3 and 4-star Hotels, Inns and Resorts. These offer luxurious accommodations and full-service at friendly prices for the discerning business and leisure traveler and are branded as Lords Plaza, Lords Inn, Lords Eco Inn and Lords Resorts.
“Since the formation of the company in 2007 we have looked at growing aggressively. In nine years we have marked our presence mainly in the western region and are increasing our footprint in the north. We recently added a couple of properties to our portfolio in the south including a lavish resort in Thissur. The east has a good potential for growth especially in the mid-market segment and with our strength in this area, we are positive that we would be able to quickly take a lead in the region,†says Mr. P. R. Bansal, Chairman, Lords Hotels & Resorts. “Also, after having established our presence in Nepal, we have realized that we are positioned well enough to cater to the international market. We are slated to announce the launch of our second property in Nepal and are also looking at setting feet in Kenya and some other countries in the African continent,†he adds.
The hotel chain that marks its distinction in the mid-market segment with its ‘true value’ offerings is also planning on strategic growth in the tier ll and tier lll cities and towns for a uniform spread and better penetration of its brand in the immediate future.
“The hospitality sector is underserved in this part of the world. There are more hotel rooms in New York City than there are in all of India. The scope for growth for hotels in the affordable sector especially in the tier ll and tier lll regions is larger. Our concept of true value hotels is generating a great response from our patrons. Almost all our hotels are enjoying high occupancy rates. It is our target to add four hundred new rooms by 2020,†says Mr. Rishi Puri, Vice President, Lords Hotels and Resorts.
“We are focusing on expansion across all the categories. Of our three new launches, our properties in Jammu and Agra belong to the Lords Inn brand, while our property in Kerala belongs to the Lords Resorts brand. In the forthcoming phase we will also be looking to hard promote our five branded F&B outlets and one spa. As India claims its rightful place on the global tourism map, Lords is poised to tap this great opportunity to its optimum potential,†concludes Mr. Puri.
