India’s No.1 ranked gadget and electronic device protection company picks Carmine as its image advisor
OnsiteGo, India’s No 1 gadget and electronic device protection company has appointed Mumbai-based image gurus, Carmine Communications, to handle PR services for its business in India. The agency will assist OnsiteGo in providing strategic communications advisory services and implementation across key markets in India. The account was won following a multi-agency pitch.
Speaking of the evaluation process, Kunal Mahipal, CEO, OnsiteGo said, “We were looking for an agency that is business focused and experienced. We felt Carmine Communications fit the bill because we saw them as sharp, astute businesspersons.â€
OnsiteGo, focuses on post purchase experience & service requirements of all electronic gadgets and household appliances. OnsiteGo’s service includes 1) Damage Protection Service the only company in India which offers a physical & liquid damage protection service for mobiles, laptops and tablets with “no questions asked program and provide service whatever be the cause of damage 2) Extended Warranty Service which protects devices after the expiry of the manufacturer’s warranty. The company has a customer base of over 3 million customers and is strategically partnered with several brands like Amazon, Croma, Flipkart, vijaysales, Snapdeal.
“We are delighted to partner with OnsiteGo because it offers an opportunity to not just build the brand but the category for damage protection and extended warranty services. We hope to implement effective communication campaigns and use innovative platforms to reach out to the target audience with the right message,†stated Neville Carvalho, Partner, Carmine Communications.
Carmine Communications offers corporate image building and reputation management advisory to companies across multiple sectors including power, engineering, retail, real-estate, financial services and healthcare. The agency is known for moving beyond traditional PR by applying their business acumen in favor of their clients to increase footfall, drive sales or deliver a new business idea. They are also respected for their work on tobacco control in Maharashtra, undertaken over the past decade.
