On the occasion of ‘World Interiors Day’, Asian Paints’ signature store, Colour Store celebrated with a unique movies-inspired workshop on interiors for consumers. The Colour Store in Bandra was set up by Asian Paints with the aim of educating consumers and interior décor enthusiasts on colours and designs and how it can change their space. The store invited renowned Film Production Designer, Shruti Gupte to host an exclusive workshop on how to draw inspiration from homes and office spaces designed in popular films.
Centered on the theme ‘Intelligent & Inspirational Interiors, from Silver Screens to Your Home’, this Colour Store initiative offered consumers the unique opportunity to bring to their homes, the look and feel that they love, admire and aspire for, from their favorite films. The brand is determined to encourage consumers to take that leap and be experimental and creative with their décor choices in a fitting manner.
Having designed homes and interior spaces in films such as ‘Aisha’, ‘Taare Zamin Par’, ‘Khoobsurat’, ‘Lunch Box’ and others, Shruti possesses a deep understanding of the style and sensibilities of the modern-day consumers. Through examples of her films, she covered various aspects from designing homes of characters in movies, to tips on how consumers can use designs seen in movies as an inspiration while decorating their homes.
Speaking at the workshop, Production Designer Shruti Gupte shared, “We as consumers need to make ourselves the heroes and heroines of our own movie scripts. Colors and textures are not to be feared but embraced as part of our personality. Our personal and professional environments are an extension of our personality and should inspire our days, help create memories or convey our aspirations. If the movies take inspiration from our reality, then why shouldn’t we allow those reel-ties to become our reality? It’s a simple decision to step out of our comfort zone and experiment. Especially these days, when Asian Paints Color Store allows us to realize our dreams before we choose to make it permanent.”
Added Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd. “From sharing insights on how to choose the right colour to offering firsthand experience through interesting DIY activities, we have always strived to engage consumers on painting and décor through events and activities at the Colour Store. Since films are known to inspire us in many ways, the Colour Store has collaborated with ace Production Designer, Shruti Gupte, for World Interiors Day to bring inspirational home décor ideas from the silver screen to consumers.â€
For those who are always looking for new ideas to do up their personal spaces with all that’s in vogue and colorful, this workshop at Asian Paints’ Colour Store, Bandra proved to be inspirational and experiential in equal measure.
