Airtel honoured at the prestigious TM Forum Digital World Awards

Airtel’s innovative digitization project for its India sales & distribution network won the award in the ‘Outstanding Contribution to Improved Business Agility’ category

Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, has won the prestigious TM Forum’s Digital World Award 2016 in the ‘Outstanding Contribution to Improving Business Agility’ category.

Airtel has been lauded for building a series of digital business capabilities including segmented and contextual offers for customers that helped create significant business and revenue opportunities. This also includes, the company’s mobile applications for retailers to provide them with real-time data to improve customer support and NPS; and applications for the sales force to measure and improve performance.

TM Forum is the global industry association for digital business, connecting talented individuals, leading companies, and diverse ecosystems to accelerate our members’ successful digital business transformation.

Commenting on the win, Harmeen Mehta, Global CIO & Director – Engineering, Bharti Airtel, said, “We are delighted to be recognized by the TM Forum for our digitization efforts. Our vision is to build a fully digital Airtel that is future ready and agile in order to continue serving our customers and offer them a world class experience”.

“Congratulations to Airtel for its recognition in the 2016 TM Forum Digital World Awards,” said Peter Sany, president & CEO, TM Forum. “Operational and solution excellence, innovation, and digital industry leadership exemplify the winners of this prestigious award. Our sincere congratulations to Airtel for its commitment to the Forum and our members, and for taking a leading role in making digital business a reality for organizations of all shapes and sizes that are increasingly operating and delivering products and services across multiple industries and ecosystems.”