Consolidates presence through modern retailing and e-tailing to expand market share
USHA International Ltd., one of India’s leading consumer durable companies, has announced expansion of its distribution network in India. The company is integrating modern trade and e-commerce channels with its existing network for a significant increase in its retail footprint. In this direction, USHA has initiatedtie ups with regional retail players and associated withretail chain Bajaj Electronics in Hyderabad recently.The company plans to forge more such tie-ups across India. USHA will also soon start selling exclusive products through leading e-tailing platforms. With this move, USHA would be consolidating its retail business including modern trade, ecommerce, regional retail, company owned showrooms& USHA joy stores in India.
Commenting on the development, Kapil Kohli, Vice President-Retail Head, Usha International Ltd. said “With a paradigm shift in consumer behavior and increasing focus on superior buying experiences, USHA is investing significantly to expand its retail presence. Leveraging our already high brand recall, we are ensuring presence across channels and the last mile connectivity for maximum outreach for all our products across categories.USHA is aiming for a 30% growth in retail business by ensuring product display management, focus on sell-out and experiential marketing.â€
Additionally, USHA is transforming its existing 60 plus company showrooms and integrating experiential zones for enhanced customer experience and quick buying decisions. Fueling the company growth, USHA plans to increase the retail footprint by opening 50 new USHA JOY stores by March 2017 and establish connect with over 17500 retailers /dealers consolidating brand presence in rural India. USHA Joy stores are company designed, franchisee owned and operated brand stores that are set up to offer all company products under one roof, transfer better brand experience and for improved product interaction.
USHA’s product categories include fans, appliances, sewing machines, water coolers and dispenser, agricultural and domestic pumps and diesel engines. The company has recently launched innovative products like Halogen Oven, Compacto Tower Fans, My Fab Barbie Sewing Machine, Humidifiers, to name a few. The brand continues to innovate to enable improved lifestyle.
According to the AC Nielson Survey 2015, USHA is the most trusted Indian brand in the consumer durables industry.
