iMusti Inc. announces popular Adult Coloring Books now available

iMusti.com, a leading entertainment platform for Indian music, movies and books is excited to introduce a wide collection of adult coloring books. The company has procured more than 100 top selling adult coloring books that include some bestsellers such as, Secret Garden by Johanna Basford, Paisley Designs Coloring Book by Alexandra Holodny, Adult Coloring Book Designs: Heavenly Garden Images by Eric Henty, and many more.  The coloring books are priced within the range of $10-20 and can now be purchased on imusti.com.

Adult coloring books have gained popularity recently and are used increasingly by adults as a way to take time out for themselves and relax.  Adult coloring books have caught the imagination of people across various ages, it is a simple, accessible hobby, all you need is a coloring book and color pencils to get started.

“We are always in pursuit of the latest content and we are excited to unveil a selection of bestselling adult coloring books,” said Suvarna Sheth, Director of Public Relations and Marketing, iMusti Inc.  “The adult coloring trend has taken off all around the world, and we are eager to make our selections available to users on our website as well as with our distributing partners, Amazon.In, Snapdeal and Flipkart.”

Best selling illustrator, Johanna Basford has sold over 10 million adult coloring books worldwide.  Her next book,Magical Jungle, will release this coming August.  When asked why she thinks coloring appeals adults, she says, “It’s a great way to de-stress.  That notion of being ‘in flow’ and completely absorbed in a task – particularly an analogue task that doesn’t involve a screen – is just so soothing.”

She adds, “Everyone’s lives are now so busy and so digital, I think coloring offers a welcome opportunity to unplug and allow yourself to be completely immersed in a task without the constant chatter of Twitter or the lure of Facebook. This is how I feel when I’m drawing, blissfully submerged!”

Adult coloring books promise huge potential and are already a rage in the U.S. market. There have been no signs of slowing down since they were first introduced in early 2015 and their market sales have been unabated. Nielsen BookScan, which covers approximately 85% of the U.S. print book market, shows the coloring craze has grown tremendously with around 12 million adult coloring books sold last year, up from about 1 million in 2014. With expectations for more unique patterns and designs, the market remains bullish with newer and novel titles to be launched in this year.