First Partners, India’s only business-outcome focused communications consultancy, today proudly announced that it bagged 10 trophies at the Fulcrum Awards 2019, during PRAXIS 2019 at the Grand Hyatt, Goa. With this honour, the agency became the youngest firm to join the elite club of the most awarded PR firms at the event, in just 3 years of its existence. The wins are a testimony to First Partner’s pioneering efforts at building compellingly creative and insight-based, outcome-focused communications for clients right from its inception.
Acknowledging this honour, Atul Ahluwalia, Founding Partner, First Partners said, “The present distinction of standing tall among the most awarded PR firms in India, coming in the first three years of our existence is a deeply humbling yet hugely elevating experience. This is a testimony of our mission to be the best, not necessarily one of the biggest firms in India. Our emphasis on creativity and innovation in communication for solving business challenges and problems of our clients has borne strong results.”
According to Dilip Yadav, Founding Partner, First Partners, “At First Partners, we believe in the unflinching power of communication in driving business outcomes for businesses. Today, application of our outcome-focused communications approach as a whetstone and an operative lens, in all that we set out to do for our clients, is helping improve our effectiveness at all stages of the value delivery chain. Communication programmes with substratum linkage to business results not only stand out but also de-risk the financial and leadership investments enterprises make in communication programmes”
Speaking about the achievement, Santanu Gogoi, Founding Partner, First Partners commented, “The communication consultancies of our time are facing a challenge of traversing the rough waters of tradition and modernity at the same time. With media becoming extremely complex and variable in structure, delivery, and platforms, it is an ongoing bargain of striking a balance between the traditional and new media. At First Partners we leverage our rich experience of working on numerous challenging assignments to successfully navigate through this scenario with a focus on uncompromising results.”
