{"id":9096,"date":"2018-03-25T18:04:59","date_gmt":"2018-03-25T18:04:59","guid":{"rendered":"http:\/\/yourchennai.com\/?p=9096"},"modified":"2018-03-25T18:04:59","modified_gmt":"2018-03-25T18:04:59","slug":"crocs-dances-second-year-come-musical-starring-drew-barrymore-yoona-henry-lau","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2018\/03\/25\/crocs-dances-second-year-come-musical-starring-drew-barrymore-yoona-henry-lau\/","title":{"rendered":"Crocs Dances into Second Year of \u201cCome As You Are\u201d with a Musical Starring Drew Barrymore, YOONA and Henry Lau"},"content":{"rendered":"
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Crocs, Inc., a global leader in casual footwear for women, men and children, today kicks off the second year of its \u201cCome As You Are\u201d global marketing campaign. For 2018, \u201cCome As You Are\u201d transitions from an invitation to all one-of-a-kinds to a celebration of uniqueness and individuality, encouraging everyone to be comfortable in their own shoes. The campaign is led by a feature film-inspired musical starring a singing and dancing Drew Barrymore, with versions featuring the brand\u2019s global celebrity cast.<\/p>\n

\"Crocs\u201cWhen we were discussing how to make \u2018Come As You Are\u2019 bigger and better for 2018, a musical was the first thing that came to my mind,\u201d Barrymore said. \u201cI\u2019m not a singer or a dancer, but for this campaign to celebrate what is achievable when we are comfortable just being ourselves, I wanted to get outside of my comfort zone. I love how it turned out and it has proven to me that when you\u2019re comfortable in your own shoes, you can do anything.\u201d<\/p>\n

The goal of \u201cCome As You Are\u201d is to spark conversation around what people can do when they\u2019re comfortable in their own shoes \u2013 bringing authenticity and humanity to the campaign message. It will run in markets around the world and be driven by a mix of digital advertising, social media activations and influencer partnerships.<\/p>\n

Crocs began its partnership with the Golden Globe Award-winning actress, producer, director, author, and mother to launch last year\u2019s \u201cCome As You Are\u201d campaign. The partnership has evolved to include a line of special edition footwear styles for women and children, the Drew Barrymore ♥ Crocs Collection, which launched earlier this year.<\/p>\n

\"CrocsCrocs\u2019 most popular collections will be showcased throughout the campaign, including LiteRide™, the brand\u2019s newest innovation in comfort technology, Crocs Isabella, Swiftwater, of course, the iconic Classic Clog.<\/p>\n

\u201cIf \u2018comfort\u2019 is our truth, then \u2018Come As You Are\u2019 is our rally cry,\u201d said Terence Reilly, Chief Marketing Officer, Crocs. \u201cWe hope that the musical, coupled with our brand activations on social media, not only entertain but inspire consumers around the world to poke holes in convention, share their most comfortable moments and, most importantly, celebrate everything that makes them unique.\u201d<\/p>\n

\"CrocsCrocs will kick-off year two of \u201cCome As You Are\u201d by asking both consumers and social media influencers to define what being comfortable in their own shoes looks like \u2013 whether it\u2019s creating a cover of the musical\u2019s song in their own voice, choreographing a unique dance, or doing something completely original in their Crocs shoes.<\/p>\n

Returning as global brand ambassadors and starring alongside Barrymore in an all-cast version of the musical are YOONA, the South Korean musician and actress who broke onto the scene in 2007 as a member of Girls\u2019 Generation, and Henry, an international singer, songwriter, musician and composer.<\/p>\n

\u201cFrom day one, I knew \u2018Come As You Are\u2019 would be successful,\u201d Henry said. \u201cWe\u2019ve all had ups and downs, highs and lows. \u2018Come As You Are\u2019 celebrates all of life\u2019s moments and makes you proud to be you. The musical does that in an even more upbeat, fun and positive way.\u201d<\/p>\n

To learn more about the \u201cCome As You Are\u201d campaign, visit\u00a0www.crocs.com\/comeasyouare<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Crocs, Inc., a global leader in casual footwear for women, men and children, today kicks off the second year of its \u201cCome As You<\/p>\n","protected":false},"author":1,"featured_media":9100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,7],"tags":[6307,1135,6302,6305,12388,12387,6304],"class_list":["post-9096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-textile-show","category-lifestyle-health-hotel-leisure-food-fashion","tag-come-as-you-are","tag-crocs","tag-drew-barrymore","tag-henry-lau","tag-musical-starring","tag-second-year","tag-yoona"],"views":1906,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2018\/03\/Crocs-CAYA.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/9096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=9096"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/9096\/revisions"}],"predecessor-version":[{"id":9101,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/9096\/revisions\/9101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/9100"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=9096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=9096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=9096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}