{"id":7896,"date":"2017-12-05T17:36:33","date_gmt":"2017-12-05T17:36:33","guid":{"rendered":"http:\/\/www.YourChennai.com\/?p=7896"},"modified":"2017-12-05T17:36:33","modified_gmt":"2017-12-05T17:36:33","slug":"wild-stone-bursts-masculine-myths-notaman-campaign","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2017\/12\/05\/wild-stone-bursts-masculine-myths-notaman-campaign\/","title":{"rendered":"Wild Stone bursts the masculine myths with #NotAMan campaign"},"content":{"rendered":"
<\/div>

With the social upheaval, it\u00e2\u20ac\u2122s time men realize what it takes to be a \u00e2\u20ac\u02dcReal Man\u00e2\u20ac\u2122<\/h3>\n

Wild Stone, one of the leading fragrance brands for men in the country launched #NotAMan campaign on International Men\u00e2\u20ac\u2122s Day. The campaign had given a refreshing twist to the Men\u00e2\u20ac\u2122s day celebrations by provoking men to realize what it means to be a real man and burst stereotypes related to masculinity. The brand innovatively conveys the message that the true essence of Men\u00e2\u20ac\u2122s Day celebration can be achieved only when men realize their responsibility and take ownership of ensuring that women are truly respected and appreciated, thereby making society a better place to live in.<\/p>\n

\"WildLeveraging the vast reach of social media through platforms like Facebook, Twitter and Instagram, Wild Stone engaged with prominent male bloggers and influencers from different genres like fashion, travel and technology to drive credible conversations around the theme. The popular men\u00e2\u20ac\u2122s fragrance brand roped in famous Indian celebrities like Suyyash Rai<\/a> \u00e2\u20ac\u201ca popular television actor and ex-Big Boss contestant and Jaey Gajera<\/a>,-India\u00e2\u20ac\u2122s most famous celebrity blogger to create a buzz around the campaign. The campaign was widely accepted across geographies and even caught eyeballs of international activists like Cindy Gallop. #NotAMan reached over 7.2 million Twitterati, garnered a massive 55 million impressions and received 7500+ conversations. A customized photo frame for Facebook users was created to share users\u00e2\u20ac\u2122 thoughts and experiences. The specially designed Facebook frame reached over 50,000 users and received 13k interactions across geographies. The campaign was also amplified via Instagram and Whatsapp using branded and user generated content. #NotAMan hash tag was acknowledged by users across platforms and compelled men to recognize the true qualities that go into making a man a true gentleman.<\/p>\n

Speaking about the campaign,\u00c2\u00a0Mr. Narendra Kumar Daga, Managing Director, McNROE Consumer Products<\/b>\u00c2\u00a0said,\u00c2\u00a0\u00e2\u20ac\u0153On International Men\u00e2\u20ac\u2122s Day, we should cherish and celebrate the contributions and achievements that men make for their partners and families. It becomes essential for men to acknowledge the injustice done to women in our society and change is the need of the hour.\u00e2\u20ac\u009d<\/p>\n","protected":false},"excerpt":{"rendered":"

With the social upheaval, it\u00e2\u20ac\u2122s time men realize what it takes to be a \u00e2\u20ac\u02dcReal Man\u00e2\u20ac\u2122 Wild Stone, one of the leading fragrance brands<\/p>\n","protected":false},"author":1,"featured_media":7898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[10733,7910,10738,10740,10737,10734,10735,10736,10739,10732],"class_list":["post-7896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-business-political-national-realestate","tag-notaman","tag-campaign","tag-facebook","tag-instagram","tag-international-mens-day","tag-masculine-myths","tag-real-man","tag-social-upheaval","tag-twitter","tag-wild-stone"],"views":1020,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2017\/12\/Wild-Stone-NotAman-campaign.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/7896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=7896"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/7896\/revisions"}],"predecessor-version":[{"id":7899,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/7896\/revisions\/7899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/7898"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=7896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=7896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=7896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}