{"id":6646,"date":"2017-03-02T18:31:56","date_gmt":"2017-03-02T18:31:56","guid":{"rendered":"http:\/\/www.YourChennai.com\/?p=6646"},"modified":"2017-03-02T18:31:56","modified_gmt":"2017-03-02T18:31:56","slug":"tata-global-beverages-keurig-green-mountain-announce-expanded-partnership-agreement","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2017\/03\/02\/tata-global-beverages-keurig-green-mountain-announce-expanded-partnership-agreement\/","title":{"rendered":"Tata Global Beverages and Keurig Green Mountain Announce Expanded Partnership Agreement"},"content":{"rendered":"
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Tata Global Beverages (TGB) and Keurig Green Mountain, Inc. (Keurig) has\u00c2\u00a0announced a multi-year expansion of their successful partnership for the manufacturing, sales, licensing and distribution of the Eight O\u00e2\u20ac\u2122Clock\u00c2\u00ae coffee and Tetley\u00c2\u00ae tea brands in K-Cup\u00c2\u00ae pods for use in Keurig\u00c2\u00ae brewers. The renewed long-term agreement allows for the continued success for the brands through in-home and away-from-home channels, as well as on Keurig\u00e2\u20ac\u2122s consumer direct websites, www.Keurig.com<\/a>\u00c2\u00a0and\u00c2\u00a0www.Keurig.ca<\/a>, throughout the U.S. and Canada.<\/p>\n

Ajoy Misra, MD & CEO of Tata Global Beverages said \u00e2\u20ac\u0153This agreement underscores TGB\u00e2\u20ac\u2122s focus on growth through strategic alliances and category expansion. This move will help our continued growth in the pods category in USA and Canada. Eight O\u00e2\u20ac\u2122 Clock and Tetley are key brands in the TGB portfolio and the partnership with Keurig , a leader in single serve brewing systems, is a winning combination, which meets the consumer\u00e2\u20ac\u2122s need for quality and convenience.\u00e2\u20ac\u009d<\/p>\n

\"TetleyThe choice of coffee-loving Americans since 1859, Eight O\u00e2\u20ac\u2122Clock coffee is well known for its full line of 100% Arabica coffee varieties in retailers throughout the country. Over 150 years later, Eight O\u00e2\u20ac\u2122Clock is as fresh as ever, competing in the fast-growing, high-quality, and ultra-convenient world of single serve coffee with Eight O\u00e2\u20ac\u2122Clock coffee K-Cup\u00c2\u00ae pods.<\/p>\n

\u00e2\u20ac\u0153We are excited to continue to support the Eight O\u00e2\u20ac\u2122Clock coffee and Tetley tea brands as part of the Keurig family,\u00e2\u20ac\u009d says Mark Wood, Chief Business Development & Partners Officer at Keurig. \u00e2\u20ac\u0153By continuing to strengthen our relationships with popular coffee and tea brands and valued partners like Tata Global Beverages, we can continue to provide an unsurpassed range of high quality beverage choices and taste profiles and benefit all participants in the Keurig system \u00e2\u20ac\u201c including our consumers, customers and our extensive family of licensed partners.\u00e2\u20ac\u009d<\/p>\n","protected":false},"excerpt":{"rendered":"

Tata Global Beverages (TGB) and Keurig Green Mountain, Inc. (Keurig) has\u00c2\u00a0announced a multi-year expansion of their successful partnership for the manufacturing, sales, licensing and<\/p>\n","protected":false},"author":1,"featured_media":6647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,7],"tags":[8866,8864,8863,8868,8865,8862,8867],"class_list":["post-6646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-recipe-restaurants-hotels","category-lifestyle-health-hotel-leisure-food-fashion","tag-eight-o-clock","tag-expanded","tag-keurig-green-mountain","tag-keurig-brewers","tag-partnership-agreement","tag-tata-global-beverages","tag-tetley"],"views":1373,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2017\/03\/eight-o-clock-coffee-k-cups-tataglobal-keurig.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/6646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=6646"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/6646\/revisions"}],"predecessor-version":[{"id":6649,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/6646\/revisions\/6649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/6647"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=6646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=6646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=6646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}