{"id":6282,"date":"2017-02-22T04:04:45","date_gmt":"2017-02-22T04:04:45","guid":{"rendered":"http:\/\/www.YourChennai.com\/?p=6282"},"modified":"2017-02-22T04:04:45","modified_gmt":"2017-02-22T04:04:45","slug":"yahoo-announces-global-content-partnerships-with-premium-uk-publishing-partners","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2017\/02\/22\/yahoo-announces-global-content-partnerships-with-premium-uk-publishing-partners\/","title":{"rendered":"Yahoo announces global content partnerships with premium UK publishing partners!"},"content":{"rendered":"
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Yahoo announces global content partnerships with The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK<\/strong><\/p>\n

Agreements unlock the power of Yahoo\u00e2\u20ac\u2122s global platform bringing\u00c2\u00a0<\/em><\/strong>Premium UK publisher content to a worldwide audience<\/em><\/strong><\/p>\n

Yahoo today announced it has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK, enriching its already robust News, Sports, Finance and Lifestyle coverage and providing its users with greater access to content from these respected publishers.<\/p>\n

\"YahooThe move enables the publishers to distribute content via a curated feed, created in partnership with Yahoo in five countries, the United Kingdom, United States, Canada, India and Singapore. Yahoo has over 1 billion monthly users worldwide and the agreements open up a new channel for British publishers to reach this vast global audience.<\/p>\n

In addition, the partnerships create a new revenue stream for publishers, with content set to be monetised via a revenue share model using Yahoo\u00e2\u20ac\u2122s powerful cross-platform native advertising marketplace, Yahoo Gemini. Advertising will appear within each article to reach and engage relevant audiences with highly-targeted content.<\/p>\n

The new publishing deals bolster Yahoo\u00e2\u20ac\u2122s existing content syndication partnerships. Acting as a trusted platform for third-party publishing content, alongside its owned and operated content, enables Yahoo to bring its users an array of the best content on the web and on mobile.<\/p>\n

Greg Miall, Director of Global Partnerships, Yahoo, <\/strong>says \u00e2\u20ac\u0153Yahoo is committed to building the richest set of premium and personalised content experiences for our users and we are thrilled to use the power of our global platform to work with such high calibre publishers. The fact that Yahoo can do one global deal, opening up UK publishers\u00e2\u20ac\u2122 content to such a vast global audience is hugely exciting.\u00e2\u20ac\u009d<\/p>\n

Robert Bridge, Chief Customer Officer, The Telegraph<\/strong>, says \u00e2\u20ac\u0153We\u00e2\u20ac\u2122re delighted to be partnering with Yahoo. Their global brand presence combined with the quality content that The Telegraph is famous for, will help us reach an ever wider digital audience.\u00e2\u20ac\u009d<\/p>\n

Michael Pocock, Director of Content Partnerships, ESI Media: The Independent, London Evening Standard & London Live, <\/strong>says \u00e2\u20ac\u0153\u00e2\u20ac\u0153Our partnership with Yahoo is a fantastic step in our push to bring our content to an ever growing and diverse global audience. \u00c2\u00a0The Independent and The Evening Standard already reach an exceptional volume of highly engaged readers in the UK, US and other markets but recognise the increasing demand for quality, unbiased news reports and premium features through a wide range of channels. \u00c2\u00a0We\u00e2\u20ac\u2122re delighted with Yahoo\u00e2\u20ac\u2122s desire to add premium news brands to their portfolio and look forward to a long and valuable partnership.\u00e2\u20ac\u009d<\/p>\n

Paul Cassar, Chief Digital Officer, Hearst UK<\/strong> adds, \u00e2\u20ac\u0153We are delighted to work with Yahoo on this global partnership. It enables Hearst to reach even bigger audiences with our engaging and trusted content, whilst opening up new revenue streams for the business to grow\u00e2\u20ac\u009d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yahoo announces global content partnerships with The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK Agreements unlock the power of Yahoo\u00e2\u20ac\u2122s<\/p>\n","protected":false},"author":1,"featured_media":6283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30,95],"tags":[8316,7811,8321,8322,8320,8318,8319,8317,8323,775],"class_list":["post-6282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-business-political-national-realestate","category-technology-mobiles-startup","tag-global-content-partnerships","tag-global-platform","tag-hearst-uk","tag-premium-uk-publisher-content","tag-the-evening-standard","tag-the-guardian","tag-the-independent","tag-the-telegraph","tag-worldwide-audience","tag-yahoo"],"views":1466,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2017\/02\/Yahoo-Home-Page.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/6282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=6282"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/6282\/revisions"}],"predecessor-version":[{"id":6284,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/6282\/revisions\/6284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/6283"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=6282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=6282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=6282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}