{"id":6114,"date":"2017-02-18T11:13:45","date_gmt":"2017-02-18T11:13:45","guid":{"rendered":"http:\/\/www.YourChennai.com\/?p=6114"},"modified":"2017-02-18T11:13:45","modified_gmt":"2017-02-18T11:13:45","slug":"lee-jeans-unveils-jacqueline-fernandez-as-their-brand-ambassador","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2017\/02\/18\/lee-jeans-unveils-jacqueline-fernandez-as-their-brand-ambassador\/","title":{"rendered":"Lee Jeans unveils Jacqueline Fernandez as their Brand Ambassador"},"content":{"rendered":"
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Lee also launches their latest product innovation \u00e2\u20ac\u201c Body Optix<\/em><\/strong>TM<\/sup><\/em><\/strong><\/p>\n

\"JacquelineLee Jeans, has always been synonymous with innovation in the world fashion scene over the last 128 years. \u00c2\u00a0As it\u00e2\u20ac\u2122s always been, Lee\u00e2\u20ac\u2122s history tells a story of constant progress and innovation. Of change. Of standing out over generations. And for the first time in India, the brand has partnered with a celebrity who reflects the same characteristics as that of the brand. In an exclusive media event held at JW Marriot Sahar, Mumbai, Lee Jeans unveiled Jacqueline Fernandez as their brand ambassador<\/strong>! Jacqueline with her optimistic spirit is known to have charted her way into the competitive Bollywood industry, making a mark of her own. An extremely popular personality, especially among the youth as she embodies the energy of today\u00e2\u20ac\u2122s generation. This is reflective in her versatile craft and her curious attitude as she explores new mediums and new formats in the entertainment industry. Hence Lee has signed her up to further re-instate the brand\u00e2\u20ac\u2122s own personality.<\/p>\n

Jacqueline\u00e2\u20ac\u2122s immediate campaign with Lee<\/strong> will showcase their latest product innovation for the Indian Woman \u00e2\u20ac\u201c Body OptixTM<\/sup><\/strong>. Lee Jeans have always been flag bearers of relentless ideation, meeting true-blue craftsmanship. Creating stories in authentic denim, in all shapes, fits and sizes. Where curiosity inspires unique thinking. Pioneering fashion with purposeful designs. And delivering to the world of fashion, denims crafted with over a century\u00e2\u20ac\u2122s worth of rich heritage; leading to creation of historic styles but with contemporary stitching.<\/p>\n

\"LEEDuring the event, Jacqueline mentioned<\/strong> that \u00e2\u20ac\u0153Denims have this soft corner in all our hearts and these pairs are such a great companion of our growing up years. Lee is most definitely a synonym of denim as the brand has been here for over a 128 years because of innovators, ideators and master craftsmen as part of their team,\u00e2\u20ac\u009d she further continued, \u00e2\u20ac\u0153So there was no second thought, I mean who would think twice before signing up with a global Icon like Lee \u00e2\u20ac\u201c at least I wouldn\u00e2\u20ac\u2122t!\u00e2\u20ac\u009d<\/p>\n

\"SharadAt the event, Lee Jeans<\/strong> also unveiled <\/strong>a game changing product innovation designed for the Indian woman – BODY OPTIX\u00e2\u201e\u00a2 denims!<\/strong> Here, traditional denim designs are combined with ground-breaking vision science and design to create holistic body shaping specifically for the Indian female body.<\/p>\n

\u00e2\u20ac\u0153With BODY OPTIX<\/strong>\u00e2\u201e\u00a2 denims, Lee Jeans is revolutionizing the way denims have been envisioned, created and worn in the world! The primary objective of the brand has always been to bring to the end consumer, denims that are comfortable, easy to wear, yet add that certain X factor for the wearer and enhance their denim-wearing experience, said, Mr. Sharad Walia \u00e2\u20ac\u201c General Manager of Lee India.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lee also launches their latest product innovation \u00e2\u20ac\u201c Body OptixTM Lee Jeans, has always been synonymous with innovation in the world fashion scene over<\/p>\n","protected":false},"author":1,"featured_media":6115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,7],"tags":[8075,3686,180,8076,8074,739],"class_list":["post-6114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-textile-show","category-lifestyle-health-hotel-leisure-food-fashion","tag-body-optixtm","tag-brand-ambassador","tag-jacqueline-fernandez","tag-jw-marriot-sahar","tag-lee-jeans","tag-mumbai"],"views":2429,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2017\/02\/Purab-Kohli-Sharad-Wali-LEE-India-GM-Jacqueline-Fernandes-and-Mr-Steve-Zades-VP-of-VFC.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/6114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=6114"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/6114\/revisions"}],"predecessor-version":[{"id":6119,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/6114\/revisions\/6119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/6115"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=6114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=6114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=6114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}