{"id":5145,"date":"2017-01-08T16:26:57","date_gmt":"2017-01-08T16:26:57","guid":{"rendered":"http:\/\/www.YourChennai.com\/?p=5145"},"modified":"2017-01-08T16:26:57","modified_gmt":"2017-01-08T16:26:57","slug":"myntra-records-160-growth-in-revenues-during-the-fifth-edition-of-the-end-of-reason-sale","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2017\/01\/08\/myntra-records-160-growth-in-revenues-during-the-fifth-edition-of-the-end-of-reason-sale\/","title":{"rendered":"Myntra records 160% growth in revenues during the fifth edition of the End of Reason Sale"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h2 style=\"text-align: justify;\"><i><span lang=\"EN-US\">12.5 million users and 2.1 million app installs during the mega sale<\/span><\/i><\/h2>\n<p class=\"m_-122115014164382215Body\" style=\"text-align: justify;\"><span lang=\"EN-US\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3387\" src=\"http:\/\/www.YourChennai.com\/wp-content\/uploads\/2016\/07\/Myntra-Logo.png\" alt=\"Myntra - Logo\" width=\"82\" height=\"82\" \/>The 5<sup>th<\/sup> edition of Myntra\u00e2\u20ac\u2122s End of Reason sale,<b> <\/b>the country\u00e2\u20ac\u2122s biggest fashion sale event, held between 3<sup>rd<\/sup> and 5<sup>th<\/sup> January has concluded with record participation from 12.5 million users.\u00c2\u00a0 Myntra registered a 160% growth in revenues with 2.1 million app installs.<u><\/u><u><\/u><\/span><\/p>\n<p class=\"m_-122115014164382215Body\" style=\"text-align: justify;\"><u><\/u><img loading=\"lazy\" decoding=\"async\" class=\"CToWUd\" src=\"https:\/\/mail.google.com\/mail\/u\/0\/?ui=2&amp;ik=091ae33b9b&amp;view=fimg&amp;th=1597ce039d632eec&amp;attid=0.0.4&amp;disp=emb&amp;attbid=ANGjdJ-SN9MFSgX7dXdIfJOLM9sxsdD8gqmrppHrJ2Z-fxgOjRImoCWym8bc6w9KrnK9V8BswtXnAiR5szNNZzLz2tWLYndkGQw0RieIjz-wRqp7SWVJ-0IvqcPnQ8w&amp;sz=w424-h472&amp;ats=1483892062286&amp;rm=1597ce039d632eec&amp;zw&amp;atsh=1\" alt=\"Key Highlights\n\u00e2\u20ac\u00a2\t2.1 mn app installations\n\u00e2\u20ac\u00a2\t12.5 million users \n\u00e2\u20ac\u00a2\t900% growth in sales over a normal day\n\u00e2\u20ac\u00a2\t1100%  surge in traffic during the sale\n\u00e2\u20ac\u00a2\tInternational brands grew by 2.7x\n\n\" width=\"212\" height=\"236\" align=\"right\" hspace=\"12\" \/><u><\/u><b><span lang=\"EN-US\">Speaking on the success of EORS -5, Ananth Narayanan, CEO, Myntra<\/span><\/b><span lang=\"EN-US\"> <b>and Jabong,<\/b> said, <\/span><span lang=\"DE\">\u00e2\u20ac\u0153<\/span><span lang=\"EN-US\">The End of Reason Sale has become an industry wide event with Jabong\u00e2\u20ac\u2122s participation this time and has helped us accelerate our journey to achieve sustained growth at the very beginning of the year. We witnessed a peak of 8000 orders per minute during the first day of EORS and have received over 1.6 million orders during the 3 day sale.\u00c2\u00a0 Post demonetization, with this sale we have seen a 900% growth in sales over a normal day.\u00e2\u20ac\u009d<u><\/u><u><\/u><\/span><\/p>\n<p class=\"m_-122115014164382215Body\" style=\"text-align: justify;\"><span lang=\"DE\">Men<\/span><span lang=\"EN-US\">\u00e2\u20ac\u2122s casual emerged as the most popular category with over 5.2 Lakh orders and a growth of 109% from the January 2016 edition of EORS. This was followed by Sports which grew by 94% with 3.9 Lakh orders and Women\u00e2\u20ac\u2122s Ethnic wear which grew by 138% with 2.4 Lakh orders.\u00c2\u00a0 International brands witnessed a growth of 2.7x in sales in comparison January 2016 edition of EORS.<u><\/u><u><\/u><\/span><\/p>\n<p class=\"m_-122115014164382215Body\" style=\"text-align: justify;\"><span lang=\"EN-US\">The preview of the sale which gave VIP slots to 11 lakh customers resulted in 5 lakh items sold in just four hours. EORS-5 has also seen the largest ever engagement with Bollywood and sports celebrities with stars such as Salman Khan, Deepika Padukone, Hrithik Roshan, Virat Kohli, Yuvraj Singh, R. Ashwin and P.V Sindhu promoting the sale.<u><\/u><u><\/u><\/span><\/p>\n<p class=\"m_-122115014164382215Body\" style=\"text-align: justify;\"><span lang=\"EN-US\">Systematic planning on the logistics front allowed Myntra to deliver 1.5 Lakh shipments to customers before the end of the sale.<\/span><u><\/u><u><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>12.5 million users and 2.1 million app installs during the mega sale The 5th edition of Myntra\u00e2\u20ac\u2122s End of Reason sale, the country\u00e2\u20ac\u2122s biggest<\/p>\n","protected":false},"author":1,"featured_media":5146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,7,109],"tags":[6862,6860,6863,4399,6861,6864,2373],"class_list":["post-5145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-textile-show","category-lifestyle-health-hotel-leisure-food-fashion","category-retail","tag-12-5-million-users","tag-160-growth-in-revenues","tag-2-1-million-app-installs","tag-end-of-reason-sale","tag-fifth-edition","tag-mega-sale","tag-myntra"],"views":1666,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2017\/01\/Myntra-Home-Page-Website.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/5145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=5145"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/5145\/revisions"}],"predecessor-version":[{"id":5147,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/5145\/revisions\/5147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/5146"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=5145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=5145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=5145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}