{"id":4826,"date":"2016-12-28T10:27:48","date_gmt":"2016-12-28T10:27:48","guid":{"rendered":"http:\/\/www.YourChennai.com\/?p=4826"},"modified":"2016-12-28T10:27:48","modified_gmt":"2016-12-28T10:27:48","slug":"del-monte-tingles-the-sweet-tooth-during-christmas-launches-new-social-media-campaign","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2016\/12\/28\/del-monte-tingles-the-sweet-tooth-during-christmas-launches-new-social-media-campaign\/","title":{"rendered":"Del Monte tingles the sweet tooth during Christmas, launches new social media campaign"},"content":{"rendered":"
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\"\"Adding sweetness to the holiday season for year-end celebrations, Del Monte, one of the leading food and beverage brand in India, has come up with a social media campaign for all the sweet enthusiasts\u00e2\u20ac\u2122 called #SweetEscapades<\/strong>. The campaign inspires home chefs, home and professional bakers and the likes to create delectable desserts made effortlessly using exotic packaged ingredients by Del Monte.<\/p>\n

Understanding the customers\u00e2\u20ac\u2122 desire of creating new recipes without spending too much time, Del Monte\u00e2\u20ac\u2122s Sweet Escapades campaign thrives on recipes that are quick and easy to prepare, and use those ingredients that are common to one\u00e2\u20ac\u2122s household kitchen, along with Del Monte\u00e2\u20ac\u2122s packaged and dried fruits. For this, Del Monte has taken up a unique format of videos which are short, informative and captivating.<\/p>\n

The campaign also highlights and promotes the resourcefulness and usage of Del Monte\u00e2\u20ac\u2122s packaged fruits which are used in the short recipe videos.\u00c2\u00a0 It focuses on enabling the consumers to experiment their own recipes incorporating Del Monte dried and canned fruits.\u00c2\u00a0 Del Monte offers a diverse range of packaged fruits such as Pineapple slices, Pineapple Tidbits, Peach Halves, Fruit Cocktail, Dried cranberries & Prunes.\u00c2\u00a0 The Sweet Escapades Social Media campaign has reached over 5 million people with 98% of audience being women and interested in making desserts at home.<\/p>\n

As part of the campaign, Del Monte is also inspiring home bakers to take part in a dessert making contest\u00c2\u00a0 in association with \u00e2\u20ac\u02dcHome Bakers Guild\u00e2\u20ac\u2122, a popular baking community with over 1.2L members. Inspired by the common love for baking, \u00e2\u20ac\u02dcHome Bakers Guild opens the platform for likeminded home and professional chefs. Del Monte Sweet Escapades contest has invited entries from the members of the group to share their unique recipes created with the help of Del Monte ingredients.\u00c2\u00a0\u00c2\u00a0 Top 10 entries will be chosen by a special jury and the winners will be rewarded with goodies from Del Monte worth nearly 60k. The contest will conclude on 30th<\/sup> December 2016. \u00c2\u00a0<\/strong><\/p>\n

Link to Del Monte twitter handle:\u00c2\u00a0<\/strong>https:\/\/twitter.com\/DelMonte_In<\/a><\/p>\n

Link to the Twitter handle with the video<\/strong>: https:\/\/twitter.com\/DelMonte_In\/status\/803850620469997568<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Adding sweetness to the holiday season for year-end celebrations, Del Monte, one of the leading food and beverage brand in India, has come up<\/p>\n","protected":false},"author":1,"featured_media":4828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,7],"tags":[6216,1849,6457,6458,6456],"class_list":["post-4826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-recipe-restaurants-hotels","category-lifestyle-health-hotel-leisure-food-fashion","tag-christmas","tag-del-monte","tag-new-social-media-campaign","tag-sweetescapades","tag-tingles"],"views":1110,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2016\/12\/Delmonte-Logo.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/4826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=4826"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/4826\/revisions"}],"predecessor-version":[{"id":4829,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/4826\/revisions\/4829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/4828"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=4826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=4826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=4826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}