{"id":3502,"date":"2016-07-06T03:43:08","date_gmt":"2016-07-06T03:43:08","guid":{"rendered":"http:\/\/www.YourChennai.com\/?p=3502"},"modified":"2016-07-06T03:43:08","modified_gmt":"2016-07-06T03:43:08","slug":"allied-blenders-distillers-unveils-stunning-new-pack-designs-for-its-flagship-officers-choice-whiskies","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2016\/07\/06\/allied-blenders-distillers-unveils-stunning-new-pack-designs-for-its-flagship-officers-choice-whiskies\/","title":{"rendered":"Allied Blenders &#038;Distillers unveils stunning new pack designs for its flagship Officers Choice Whiskies"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p style=\"text-align: justify;\">Allied Blenders &amp; Distillers (ABD), India&#8217;s largest domestic spirits company, this week unveiled exciting new packaging designs for its flagship brands &#8211; Officer\u00e2\u20ac\u2122s Choice and Officer\u00e2\u20ac\u2122s Choice Blue.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3504\" src=\"http:\/\/www.YourChennai.com\/wp-content\/uploads\/2016\/07\/New-package-design-of-OC-Bottle-95x300.jpg\" alt=\"New package design of OC Bottle\" width=\"95\" height=\"300\" srcset=\"https:\/\/yourchennai.com\/wp-content\/uploads\/2016\/07\/New-package-design-of-OC-Bottle-95x300.jpg 95w, https:\/\/yourchennai.com\/wp-content\/uploads\/2016\/07\/New-package-design-of-OC-Bottle-768x2418.jpg 768w, https:\/\/yourchennai.com\/wp-content\/uploads\/2016\/07\/New-package-design-of-OC-Bottle-325x1024.jpg 325w, https:\/\/yourchennai.com\/wp-content\/uploads\/2016\/07\/New-package-design-of-OC-Bottle.jpg 1080w\" sizes=\"auto, (max-width: 95px) 100vw, 95px\" \/>The contemporary new designs are aimed at harmonizing brand identity; improve aesthetics, appeal and visibility.\u00c2\u00a0<strong>Officers Choice<\/strong> wears a stunning new white, red and gold look- complimented by similarly clean and minimal design aestheticsof blue and gold with\u00c2\u00a0<strong>Officer\u00e2\u20ac\u2122s Choice Blue.<\/strong><\/p>\n<p style=\"text-align: justify;\">Speaking on the occasion, Mr. Ahmed Rahimtoola, Head of Marketing, Allied Blenders and Distillers, said\u00c2\u00a0<em>\u00e2\u20ac\u0153ABD has always stayed with consumer needs and aspirations. This understanding has made Officer\u00e2\u20ac\u2122s Choice the largest selling whisky in the world,each of the last 3 years.With packaging playing a critical role for discerning consumers it is imperative to build on our competitive advantage and build for further growth.\u00e2\u20ac\u009d<\/em><\/p>\n<p style=\"text-align: justify;\">Over the years ABD has outpaced the industry growth by growing at a 3 year CAGR of 20% versus the industry growth of 6% over the same period. Officer\u00e2\u20ac\u2122s Choice Whisky &#8211; The World\u00e2\u20ac\u2122s largest selling whisky brand, clocked a sale of 26 million cases in FY 15 &#8211; 16 while its 4-year old premium variant, Officer\u00e2\u20ac\u2122s Choice Blue, recorded sales of 8 million cases during the same period.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allied Blenders &amp; Distillers (ABD), India&#8217;s largest domestic spirits company, this week unveiled exciting new packaging designs for its flagship brands &#8211; Officer\u00e2\u20ac\u2122s Choice<\/p>\n","protected":false},"author":1,"featured_media":3503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,7],"tags":[4634,4636,4635,4637],"class_list":["post-3502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-recipe-restaurants-hotels","category-lifestyle-health-hotel-leisure-food-fashion","tag-allied-blenders-distillers","tag-flagship-officers-choice-whiskies","tag-new-pack-designs","tag-officers-choice-blue"],"views":5156,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2016\/07\/New-package-design-of-OC-Blue-Bottle-and-monocarton.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/3502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=3502"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/3502\/revisions"}],"predecessor-version":[{"id":3505,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/3502\/revisions\/3505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/3503"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=3502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=3502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=3502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}